For University Advancement events only.
*First Name
*Last Name
Primary Conact (if different than requestor)
Approver 's Name
*Email
*Telephone
Level of Service University Advancement owns this event University Advancement manages this event University Advancement assists with this event University Advancement consults on this event
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*Event Description
Event Name
Hosting Department
Funding SourceStateFoundation
Event Datemm/dd/yyyy
Event Time to
Event Location
Admission FeeYesNo
Format Select One Anniversary CSU Event Dedication Donor Reception Forum Gala, Festival, Ceremony Government Relations Event Groundbreaking Lecture Press Conference Recognition Event Sporting Event
Event Purpose Select One Award Ceremony Build and maintain regional presence Celebrate the success of the campaign Cultivate donors Donor recognition Donor stewardship Friend raising Fundraising Government relations Inaugurate a new president Launch campaign Strengthen relationships with alumni and friends
Marketing and Event PromotionConsider how your message will be communicated. Which of the following do you think you will need?
Publications (SJSU This Week, Alumni Enews, Washington Square magazine, college/school/department newsletters)
Advertising (Spartan Daily and San Jose Mercury News ads, flyers, banners, radio)
Web sitesEmail/ListservsLocal/National News Media
Target audienceWhat groups will comprise your audience? Who else might benefit from this event beyond the primary attendees? Do you anticipate a role from the president, vice presidents and/or the chancellor? Be prepared to discuss what their role would be and the implications of including (or not including) them. Are there opportunities to partner or collaborate with other campus or off-campus units?