For University Advancement events only.
Primary Conact (if different than requestor)
Approver 's Name
Level of Service
University Advancement owns this event
University Advancement manages this event
University Advancement assists with this event
University Advancement consults on this event
See descriptions of levels of service. Will open in a new browser window.
Event Time to
Gala, Festival, Ceremony
Government Relations Event
Build and maintain regional presence
Celebrate the success of the campaign
Inaugurate a new president
Strengthen relationships with alumni and friends
Marketing and Event PromotionConsider how your message will be communicated. Which of the following do you think
you will need?
Publications (SJSU This Week, Alumni Enews, Washington Square magazine, college/school/department
Advertising (Spartan Daily and San Jose Mercury News ads, flyers, banners, radio)
Web sitesEmail/ListservsLocal/National News Media
Target audienceWhat groups will comprise your audience? Who else might benefit from this event beyond
the primary attendees? Do you anticipate a role from the president, vice presidents
and/or the chancellor? Be prepared to discuss what their role would be and the implications
of including (or not including) them. Are there opportunities to partner or collaborate
with other campus or off-campus units?
San Jose State University
One Washington Square, San Jose, CA 95192