Requestor Information
*First Name
*Last Name
Primary Conact (if different than requestor)
Approver 's Name
*Email
*Telephone
Level of Service University Advancement owns this eventUniversity Advancement manages this eventUniversity Advancement assists with this eventUniversity Advancement consults on this event
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*Event Description
Event Information
Event Name
Hosting Department
Funding Source State Foundation
Event Date mm/dd/yyyy
Event Time to
Event Location
Admission Fee Yes No
FormatSelect OneAnniversaryCSU EventDedicationDonor ReceptionForumGala, Festival, CeremonyGovernment Relations EventGroundbreakingLecturePress ConferenceRecognition EventSporting Event
Event PurposeSelect OneAward CeremonyBuild and maintain regional presenceCelebrate the success of the campaignCultivate donorsDonor recognitionDonor stewardshipFriend raisingFundraisingGovernment relationsInaugurate a new presidentLaunch campaign Strengthen relationships with alumni and friends
Marketing and Event PromotionConsider how your message will be communicated. Which of the following do you think you will need?
Publications (SJSU This Week, Alumni Enews, Washington Square magazine, college/school/department newsletters)
Advertising (Spartan Daily and San Jose Mercury News ads, flyers, banners, radio)
Web sites Email/Listservs Local/National News Media
Target audienceWhat groups will comprise your audience? Who else might benefit from this event beyond the primary attendees? Do you anticipate a role from the president, vice presidents and/or the chancellor? Be prepared to discuss what their role would be and the implications of including (or not including) them. Are there opportunities to partner or collaborate with other campus or off-campus units?
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