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General information

The study of marketing is the study of the most dynamic aspect of business. All stages of a product's or service's development are studied, from the first idea to the end of the product's useful life. Both national and international aspects of developing and selling products and services are present in the marketing concentration. Of particular importance to the marketing field are the understanding of the need that the product or service satisfies, the product or service itself, the promotion of the product or service, its distribution, price and positioning. The study of marketing can lead to careers in sales and sales management, marketing research, product management, distribution management, retail management, marketing communications and international marketing in the following areas:

• Business-to-Business goods and services
• Consumer goods and services
• Public sector services

Requirements

Marketing Concentration Required (18 Units):

Required Courses

• BUS 134A Customer Behavior
• BUS 134B Integrated Marketing Communications
• BUS 138 Marketing Research
• BUS 139 Marketing Management

Choose two of the following courses:

• BUS 131A Business to Business Marketing
• BUS 131B Retail Marketing Management
• BUS 131C Marketing in High Technology
• BUS 131D Marketing in New Ventures
• BUS 132A Marketing Channels and Institutions
• BUS 132B Business Logistics
• BUS 133A International Marketing
• BUS 133B Relationship Marketing - Pacific Rim
• BUS 133C Risk/Instability in Global Marketing
• BUS 134C Online Marketing
• BUS 135 Sales Management
• BUS 136 Product Development and Pricing Strategy
• BUS 137H Marketing Honors Practicum

Grade Requirements

A minimum grade of "C-" is required for all Marketing courses taken Spring 1993 or later.  Any of these courses in which a "D+" or below is earned must be repeated for a "C-" or better.

A 2.0 (C average) is required in the major in order to earn the BS degree.  The cumulative GPA for all business courses must be 2.0 or better to order to graduate.

Business Pool

These courses require a "C-" or better prior to Fall 2009 and "C" or better beginning in Fall 2009 and must be completed and cleared by BSAC in BC 008 (924-3435) prior to taking upper-division Business

• MATH 71 Business Calculus (For Freshmen and Transfer Students admitted Fall 10 or later)
• ENGL 1B Composition
• BUS 20 Financial Accounting
• BUS 90 Business Statistics

Non-Business Support

• ECON 1A Macroeconomics
• ECON 1B Microeconomics
• PHIL 186 (@) Professional Business Ethics (See SJSU Studies below)
• Non-Business Global Perspectives

Lower Division Business Core

• BUS 10 Discovering Business(Freshman, only)
• BUS 21 Managerial Accounting
• BUS 80 Legal Environment of Business
• BUS 91L Business Computer Productivity Tools(1 unit)

Upper Division Business Core

• COMM 100W or ENG 100WB or LLD 100WB (Requires passing of the WST)
• BUS 130 Fundamentals of Marketing
• BUS 140 Fundamentals of Operations Management 
• BUS 160 Fundamentals of Management and Organization Behavior
• BUS 170 Fundamentals of Finance
• BUS 187 Global Dimensions of Business
• BUS 188 Business Systems Integration
• BUS 189 Strategic Management(Graduating Seniors Only)
• BUS 190 Quantitative Business Analysis

General Education (48-51 Units)

Core GE

* Areas F1-F3 may also fulfill part of Area D

SJSU Studies

Standard Tracking Schedules

• Freshman Students
• Transfer Students