Our Social Media Guidelines

The following social media guidelines are based on professional standards from The National Association of Colleges and Employers (NACE) and The National Career Development Association (NCDA). These standards emphasize the need to maintain ethical relationship boundaries and ensure student equity and access to career information, opportunities, and experiences. Along with the following guidelines, staff also will adhere to the social media guidelines for SJSU and The Division of Student Affairs.

 

Social Media Uses

The SJSU Career uses social media for the following purposes:

  • To build student engagement in career services by promoting our resources, services, and events
  • To provide information and develop understanding about career development and career-related trends
  • To engage the career services ecosystem (students, alumni, employers, graduate/professional schools, and educators) in developing student careers
  • To foster and manage brand awareness and appreciation

The Guidelines

The following guidelines indicate how we interact with students, alumni, employers, professional/graduate schools, and educators on social media.

Students
  • Current students are encouraged to connect to the career center’s social media sites to stay informed on career resources, services, and events.
  • Staff will not connect with or follow currently enrolled students through their personal social media profiles. When asked for such a connection, staff will respond with the following message: "Thank you for your invitation to connect. To ensure equal access to career information, opportunities, and experiences for all current SJSU students, staff members do not establish personal social media connections with students until after they graduate."
  • Staff will not make student recommendations and/or LinkedIn connections unless they have worked directly with the student as a supervisor.
  • Staff will not view or share student social media profiles unless asked to do so for the purpose of providing feedback to the student.
  • The career center will offer student career education on using social media to build a professional online presence, explore careers, and search for opportunities.
  • To maintain ethical boundaries for career counseling relationships, staff will use discretion in social media interactions revolving career advice to avoid giving the impression they are providing online individual career counseling.
Alumni
  • Staff may connect with alumni through their personal social media profiles at their discretion.
  • Staff may promote alumni participation in student-alumni engagement programs, and guest speakers and panelists via its social media platforms.
  • Staff retains the right to distribute alumni-generated social media content across our social media platforms.
  • To maintain ethical boundaries for career counseling relationships, staff will use discretion in social media interactions revolving career advice to avoid giving the impression they are providing online individual career counseling.
Employers and Graduate/Professional Schools
  • Employers are encouraged to follow the SJSU Career Center on our social media platforms.
  • Employer engagement staff will provide guidance to employers on best practices to promote opportunities through our social media sites to ensure equity/access and avoid overloading limited-capacity events.
  • When appropriate, staff will share the dates of employer events and refer students to register on SJSU Handshake.
  • Staff retains the right to distribute employer-generated social media content across our social media platforms.
Educators
  • The SJSU Career Center will follow campus partners across various social media platforms.
  • The department may promote career-related content from campus partners, when appropriate.
  • Staff retains the right to distribute campus-generated social media content across our social media platforms.