Create Your Profile

A colorful display of social media icons held together like a lollipop tree.

Creating Your Online Profile Communicates:

  • Who you are.
  • What you can do.
  • What makes you special based on your unique skills, talents, and interests.


Determine what you would like your "personal brand" or your message to be. How do you want potential employers to see you? What makes you unique?

This means taking time upfront to explore and discover what you're really passionate about, what career you want to pursue, what your unique skills and attributes are, and how you want to demonstrate this through social media.

The goal is to package all that you bring to a position in a concise way. It might help to begin by answering the questions below.

What do I want employers to know about me? What unique traits and experiences do I offer?

Pick your top 3-5 strengths to focus on. These can be "hard" skills such as your technological capabilities or "soft" skills like your oral or written communication or customer service abilities.

What key words/ideas do you want people to remember about you?

What do you want employers or HR professionals to remember about you?

What accomplishments are you most proud of?

Pick your top 3-5 accomplishments. Maybe these relate to a class project, a community service volunteer experience, maybe you have a 4.0 GPA, maybe you have been recognized for outstanding achievement, and perhaps you streamlined a process that is currently being used today. Think big and small about what you have accomplished.

In what area can you develop your expertise?

It can often be hard to think of ourselves in terms of having an expertise, so perhaps reflect on what you are most passionate about. That often can translate into your area of expertise. Be sure to share your expertise, your opinion, and/or your unique thoughts on a topic by posting the information online and/or by responding to posted questions.

Based on your answers above, you should begin to see themes emerging. These themes are what will make up your profile, your online presence, and ultimately your personal brand. This is what makes you unique.


Examples and Resources