Her principal job duty is to "assist with external communications and branding for the College of Business and help recruit outstanding students in the Silicon Valley area". Melissa was Senior Vice President for Corporate Communications and Marketing for Adobe Corporation; is CEO and Co-Founder, Bright Light Inc.; is an alumna of our College and a member of our Board of Advisors; is Vice President of Marketing for the SJSU Alumni Association; and has worked with SJSU Advancement/Public Affairs on branding and marketing initiatives. She will work closely with Students Affairs on recruitment activities at high schools and at junior colleges; and with Advancement on an overall strategy for improving the external communications of our College.
His principal job duty is to "help develop relationships with universities in East Asia, especially in China and Taiwan, and with the recruitment of students for College of Business programs, especially the MBA-1". Oliver has a Ph.D. from Stanford and was Director, Energy and Technology Strategies at SRI International for 11 years and Manager for Institute-wide Planning and Analysis at Electric Power Research Institute for 15 years; has extensive contacts in the local Chinese community and in China, Taiwan, Japan and Korea; and is also a Lecturer/Full Professor in the College, teaching in the Lucas Graduate School. Oliver will be working closely with faculty in our College that have existing relationships with East Asian countries; and with International & Extended Studies in relationship development and student recruitment in East Asia.
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