The Lucas College of Business provides a rich undergraduate education through three departments and two schools. Infused throughout the undergraduate program are opportunities to develop competencies in a number of key areas -- communication, teamwork, global perspectives, critical thinking, entrepreneurship, community service, and innovation. The rigorous and challenging curriculum prepares graduates to be future leaders that succeed in the global economy.The Lucas College of Business offers one baccalaureate degree, the BS-Business Administration. All students, regardless of desired specialization, must complete an interdisciplinary core of business courses (plus general education and prerequisite courses). In addition to breadth provided by the core curriculum, each student selects an area of specialization in which to concentrate.
Follow your passion. Check out the various academic concentrations. Prepare yourself to succeed in the future of global work
Management Information Systems (MIS) is a rapidly growing field that integrates the use of computer technology with an understanding of business functions. Students electing to concentrate in MIS will develop excellent communication, analytical, business, and technology skills through a program of study that emphasizes the use of information technology to meet strategic challenges and needs. More information on the Management Information Systems Concentration.
Marketing and Decision Sciences
The study of marketing is the study of the most dynamic aspect of business. All stages of a product's or service's development are studied, from the first idea to the end of the product's useful life. Both national and international aspects of developing and selling products and services are present in the marketing concentration. Of particular importance to the marketing field are the understanding of the need that the product or service satisfies, the product or service itself, the promotion of the product or service, its distribution, price and positioning. More information on the Marketing Concentration.
Business analytics is a quantitative approach to business, driven by the intelligent use of data and mathematical models. Practitioners leverage methods from statistics and operations research to form insights and make decisions that improve business performance.
Business analytics crucial to a broad range of industries. Banks need to perform credit risk analysis and analyze streaming transactions in real time to quickly identify potential fraud. Utility companies need to analyze energy usage data to gain a better understanding of demand patterns. Retailers need to perform markdown optimizations, firm-wide liquidity management, and understand the social sentiment around their products and markets to develop more effective campaigns and promotions. Business Analytics helps such organizations uncover insights from big data, build models that relate actions to consequences, and perform optimization and simulation analyses that lead to quality decisions and better outcomes in shorter times. More information on the Business Analytics Concentration.
This concentration is fundamentally designed to prepare its graduates for careers
in management in all forms of organizations: business and non-business, public or
private, foreign or domestic. The objective is to teach the fundamental principles
underlying organizations, to emphasize training which will improve student's thought
processes, to provide a familiarity with analytical tools of management, and to develop
the student's ability to use the techniques involved in analyzing and evaluating managerial
problems and in making sound decisions. More information on the Management Concentration.
The general business concentration offers students a broad spectrum of courses to
prepare them for careers in small, medium-sized or family businesses and for jobs
with companies that train new employees in a specific job largely unrelated to a functional
area such as managing a large retail store or servicing technology company's customers.
The concentration in entrepreneurship prepares students with a drive for innovation and the passion to create a new business to be entrepreneurs or corporate innovators. Students who complete the concentration will gain a global perspective of entrepreneurship, an understanding of the key management principles across business functions, and the need to embrace change in a rapidly evolving environment due to global competition, new technology and changing customer requirements. This area of study encompasses a global perspective, an understanding of the key management principles across business functions, and the need to embrace change in a rapidly evolving environment due to global competition, new technology and changing customer requirements. The concentration qualifies candidates to start their own businesses by building on a new "idea" or to join many of the entrepreneurial companies in Silicon Valley. More information on the Entrepreneurship Concentration.
This concentration provides the academic foundation for careers concerned with the acquisition, development, and effective utilization of the human resources of the individual organization and economic system as a whole. This area of study is concerned broadly with many problems of human resource management, including recruitment and staffing, training, management and employee development, employment and union-management relations, wage and salary management, evaluation of employee performance, national human resource policies and programs, organizational behavior, development, and leadership. More information on the Human Resource Management Concentration.
This concentration prepares students for research and administrative positions with organizations engaged in conducting, regulating or monitoring business operations across national borders. Attention is focused on international economics and environmental variables in foreign countries that influence the practice of overseas accounting, management, marketing, finance, and human resource management. Multinational corporations are examined by structure, function, and role as economic and social change agents. Multidisciplinary area studies are integral elements providing for analysis of the obstacles and incentives to foreign direct investment in world regions and specific countries. More information on the International Business Concentration.
Accounting is a recognized profession concerned with the measurement, analysis, interpretation and communication of economic data. Students are prepared for careers as either certified public accountants or for the private industrial sectors of the economy. More information on the Accounting Concentration.
The corporate accountant's role to gather, analyze and present information is increasingly being dated by automated accounting information systems. Advanced systems gather data when the transaction occurs and deliver financial knowledge and expertise directly to the line manager's desktop. Increasingly, the accountant's role is to work with information system professionals to build the systems that put information directly into the hands of managers. This dual concentration prepares students to lead successful careers that span the two disciplines of accounting and information systems design. More information on the Accounting Information Systems Concentration.
This concentration is fundamentally designed to prepare its graduates for careers in corporate financial management in all forms of organizations: business and non-business, public or private, foreign or domestic. The objective is to teach the fundamental principles underlying organizations, to emphasize training which will improve student's thought processes, to provide a familiarity with analytical tools of finance within corporate management, and to develop in the student the ability to use the techniques involved in analyzing and evaluating corporate managerial problems and making sound decisions. More information on the Corporate Financial Management Concentration.
Three areas of financial decision-making: corporate finance, investments, and financial institutions are emphasized. Corporate finance courses are designed to prepare the student for financial analysis and planning as essential functions of a business enterprise. The investments area emphasizes the decision-making processes required to analyze the valuation of securities such as stocks or bonds and the principles of managing an investment portfolio. More information on the Finance Concentration.