BSBA Program Learning Goals

Building upon BSBA degree learning goals adopted in 1992, the following learning goals were developed in Fall 2004 by the Undergraduate Curriculum Committee and approved by the College of Business faculty.

I. Business Knowledge

  • To understand the fundamental principles of essential business functions and the relationship of business to individuals, government, society, and other organizations

  • To obtain specialized knowledge of a single business discipline or functional area

IIa. Business Skills - Communication, Leadership and Ethics

  • To express ideas clearly, logically, and persuasively in oral and written communication

  • To comprehend the challenges and opportunities of working effectively with other people in a diverse environment

  • To demonstrate awareness of how ethical issues and responsibilities affect decisions and actions

IIb. Business Skills - Critical Thinking and Analysis

  • To comprehend and critically evaluate information presented in written and numeric form

  • To analyze complex, unstructured qualitative and quantitative problems, using appropriate tools and technology