Mission Statement

LCoB Vision, Mission and Values.  As Silicon Valley’s largest and oldest public university, San Jose State University has been serving the educational needs of our community and its global marketplace since 1857. Founded in 1928, the College of Business has been accredited since 1967 by the AACSB International, the world’s preeminent accreditation body for business schools.  We are the largest provider of business graduates to Silicon Valley and a major contributor to what the Valley is today.

Vision.  Our College powers Silicon Valley by serving the global and diverse demands of this dynamic and innovative business environment. We provide a 21st century education to enable the success of our students, employers, and the community. 

MissionWe are the institution of opportunity in Silicon Valley, educating future leaders through experiential learning and professional development in a global business community and by conducting research that contributes to business theory, practice and education.  

Core Values

Excellence - We are driven by standards of excellence in teaching, research and service

Ethics - We set the highest standards of academic and professional behavior to encourage social responsibility

Entrepreneurship We foster a culture of innovation and creativity

Engagement - We build a culture that values diversity, open communication, and collaboration

Implications of Our Mission

Institution of opportunity - We offer a high-value quality education that empowers both working and full-time students, of all ages and diverse backgrounds, to transform their lives.

Silicon Valley focused - We integrate the Silicon Valley experience in our programs, research, student involvement, and community relations adding value to the Silicon Valley region and beyond.

Experiential student learning - We educate students using innovative pedagogies and experiential learning, through engagement with local and global businesses and communities, professional development, and cross-cultural experiences.

21st century education - We create a technology-mediated learning environment and continuously improve and develop programs that engage, impact, and add value to both business and society.

Leadership in a global business community - We provide a talent pool, idea leadership and business community engagement through our institutes and centers of excellence that support Silicon Valley’s growth in the global marketplace.

Research - Our diverse faculty focuses on research and professional engagement that impact the theory and practice of business and education in Silicon Valley and beyond.