Public Affairs provides
creative leadership and services for San José State’s print publications and
various types of marketing material. Our integrated marketing strategy projects
and promotes the university’s strengths and unique personality.
Planning and execution of programs that enhance the
university's image and identity
, as well as increasing the awareness and
understanding of the university and its programs both internally and
externally.
Communications regarding brand identity, the
university logo and seal, public and media relations, the University
Advancement Web site, and outreach
to key audiences including alumni, the
community, city officials, and legislators.
Creating integrated marketing programs and collateral
that offer consistent messages for the university, its colleges and
departments.
Design and production of selected campus publications
and the quarterly magazine, Washington Square
, which is distributed to more than 170,000
alumni.
