FAQ

Thanks for asking these great questions!

When will I receive my lockup?

I didn't see any mention of a "logo." Is our logo being eliminated and replaced with the Primary Mark?

How do I find out about the latest marketing and brand updates?

What is the timeline for the rollout of the brand?

When will our new identity be required

I'd like a logo for my department or program. How do I request a lockup?

Where can I find the alternate lockups that include the university seal and spirit mark that I saw in my brand workshop?

How do I submit a request for a vendor who needs our identity elements and the SJSU Spartan Typeface?

When and where can I order business cards and stationery?

When will the templates for flyers, brochures, mailers, etc. be available?

Do I have to recycle my old business cards and order new ones?

Do I have to recycle my department's materials that have SJSU's old logo?

Why would SJSU spend money on branding at this time?

I see the SJSU web template has been updated. When do I need to update my site if I'm using the template kit, instead of OU campus?

 

When will I receive my lockup? I need to place an order as soon as possible.

Lockups are nearly ready. However, we have realized that without updated usage guidelines there will be a lot of confusion. We thank you for your patience while we create some basic guidelines. 

I didn't see any mention of a "logo." Is our logo being eliminated and then replaced with the Primary Mark?

If you're looking for a replacement for SJSU's former "bricks" logo, the new Primary Mark is it. We're not calling it a "logo," as the Primary Mark is one element of an integrated visual identity system. The system is meant to be more flexible and modular to meet a broader range of needs. Complete guidelines for the usage of the system will be available in August. 

How do I find out about the latest marketing and brand updates?

We coordinate an essential group for anyone involved in communications or marketing at SJSU. The SJSU Marketing Updates group is a forum for learning about the university’s overall branding goals and initiatives, sharing advice and trading tactics. We meet every couple of months. Join the Marketing Updates group now.

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Important dates for identity rollout (subject to change):

May 1: Release of first set of identity tools: SJSU Power Source | A Prelude, Visual Identity Standards | Basic Graphic Style, primary graphic elements and PowerPoint templates

June 30: Deadline for campus community to submit feedback for final SJSU Power Source. Thanks for all your feedback!

Fall 2014: Release of SJSU Power Source: A Multi-Platform Communication Guide. Release of InDesign templates for flyers, brochures and more. Campus unit lockups, including those for auxiliaries, created and delivered to those with existing lockups (Request a lockup).  [UPDATED AUGUST 19]

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When will our new identity be required? 

Using the new communication platform and identity elements is not required. But as use of it grows, so will recognition of San Jose State. 

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I'd like a logo for my department or program. How do I request a lockup?

Most lockups for colleges, departments and programs already using them will be distributed in August. Request a lockup.

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Where can I find the alternate lockups that include the University Seal and Spirit Mark that I saw in my workshop?

Our team is working on more complete technical guidelines for using our new visual identity system. These additional elements will be including in SJSU Power Source: A Multi-Platform Communication Guide (available this fall). However, we encourage you to use our Primary Mark.

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How do I submit a request for a vendor who needs our identity elements and the SJSU Spartan Typeface?

If you're working with a design vendor who needs the SJSU Spartan Typeface, please submit a request on behalf of the vendor. (You must log in to your SJSU One account to submit our web forms.)

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When and where can I order business cards and stationery?

We're working with the vendor to build the online ordering portal. You'll be able to order the new business system as soon as it's completed. [UPDATED AUGUST 19]

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Do I have to recycle my old business cards and order new ones? Do I have to recycle my department's materials that have SJSU's old logo?

No. Please use up business cards and other materials that have SJSU's old logo. 

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Why would SJSU spend money on branding at this time?

The visual identity system was developed through a sponsored project with the department of graphic design. That means SJSU Marketing and Communications paid a practicum class (Associate Professor Chang Kim and a group of BFA students) and those funds went directly back into the program, supporting the very students who did the work. The real-life experience these students got from the project is invaluable.

In addition, building a strong university identity will benefit the entire community by elevating SJSU's image -- and encouraging support and engagement from our many audiences.

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 I see the SJSU web template has been updated. When do I need to update my site if I'm using the template kit, instead of OU campus?

You'll notice that SJSU's Primary Mark and tagline now appear on SJSU's homepage. We're developing the web elements that you'll need to update your template kit. Join the Marketing Updates group now to receive the latest information.

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