Thanks for asking these great questions!
SJSU Power Source: A Multi-Platform Communication Guide
Tools and Templates
Read usage guidelines and download your lockup (or request a new one) -- now!
SJSU no longer has one "logo." We use a series of marks. Read SJSU Power Source: A Complete Multi-Platform Guide and download our university marks.
We coordinate an essential group for anyone involved in communications or marketing at SJSU. The SJSU Marketing Updates group is a forum for learning about the university’s overall branding goals and initiatives, sharing advice and trading tactics. We meet every couple of months. Join the Marketing Updates group now.
Using the new communication platform and identity elements is not required. But as use of it grows, so will recognition of San Jose State.
Most lockups for colleges, departments and programs are currently available. Download your unit's lockup or request a new one.
If you're working with a design vendor who needs the SJSU Spartan Typeface, please submit a request on behalf of the vendor. (You must log in to your SJSU One account to submit our web forms.)
No. Please use up business cards and other materials that have SJSU's old logo.
The visual identity system was developed through a sponsored project with the department of graphic design. That means SJSU Strategic Communications and Public Affairs paid a practicum class (Associate Professor Chang Kim and a group of BFA students) and those funds went directly back into the program, supporting the very students who did the work. The real-life experience these students got from the project is invaluable.
In addition, building a strong university visual identity will benefit the entire community by elevating SJSU's image -- and encouraging support and engagement from our many audiences. Our team continues to partner with faculty and staff members and students move the brand forward.
You'll notice that SJSU's primary mark and tagline now appear on SJSU's homepage. We're developing the web elements that you'll need to update your template kit. Join the Marketing Updates group now to receive the latest information.