Publicizing Events

The thousands of events held on and off campus annually by our students, faculty and staff reflect San José State's diversity and vitality. Get a list of all the contacts you'll need to publicize and plan a campus event.

Event ABCs

Start by picking a date. Check the university events calendar to avoid conflicts. If you're planning a major event open to the general public, check regional events calendars such as Zvents and Artsopolis. They're also great places to advertise, given they're free! 

Remember, the Student Union can help you reserve many campus venues and offers excellent audio-visual services. The University Police Department assists with parking passes and security.

Event news releases

Marketing and Communications can help with news releases. News releases work best for events involving hundreds, if not thousands, of students and employees taking a new or unique approach to academics, community service or a specific issue. Journalists thrive when they can watch everyday people in action. While the many distinguished speakers that come to campus are a testament to SJSU's prominence, reporters rarely cover lectures.



Event Calendars

SJSU Events Calendar
Contact Marketing and Communications
Deadline: 3 weeks prior to the event

Spartan Daily
Contact the Spartan Daily
Deadline: 3 weeks prior to the event

San Jose Mercury News
(online and print calendars based on Zvents)
Contact Zvents
Deadline: 3 weeks prior to the event

San Jose/Silicon Valley Business Journal
Contact the Business Journal
Deadline: 3 weeks prior to the event

Metro Silicon Valley
Contact Metro
Deadline: 3 weeks prior to the event

Silicon Valley Community Newspapers
(online and print calendars based on Artsopolis)
Contact Artsopolis
Deadline: 3 weeks prior to the event

San Jose Convention and Visitors Bureau
(online calendar based on Artsopolis)
Contact Artsopolis
Deadline: 3 weeks prior to the event

San Jose Downtown Association
Contact Communications Director Rick Jensen
Deadline: 6 weeks prior to the event

Gentry magazine
Contact Associate Editor Emily Heitman
Deadline: 4 months prior to the event

Marketing and Communications

University e-newsletter/news release submissions
Contact Media Relations Director Pat Lopes Harris
Deadline: 2 weeks prior to the event

Other Campus Services

Student Union scheduling office
Contact the Student Union: 408-924-6300
Deadline: up to one year prior to event

Parking permits, parking garage digital signs
Contact University Police Department Lt. Jim Renelle
Deadline: 2 weeks prior to the event

Security for events
Contact Capt. Frank Belcastro
Deadline: at least 3 weeks prior to the event

TV, Radio, Film and Theatre Department digital sign
Contact TRFT Administrative Support Coordinator Mari Aranoff
Deadline: 2 months prior to the event

Spartan Daily advertisement
Contact the Spartan Daily ad department
Deadline: 1 month prior to the event

Flyers to all 2,500 campus mailboxes
Contact the campus print shop: 408-924-6291
The cost is $100 for black & white 8 1/2 X 11,
$875 for color 8 1/2 X 11
Deadline: 2 weeks prior to the event

Flyers to all 250 student clubs
Contact Student Activities Director Richard Kelley
With his permission, you may duplicate flyers and fill mailboxes at Student Involvement's office in Clark Hall.