SJSU Identity

The San Jose State story begins with people. Who are the students, faculty members and alumni who inspire you? Is it that math student who is a punk DJ at KSJS? A faculty member who chases wildfires? A graduate who uses art as a platform for advocacy?

For the first time in SJSU’s history, the university is rolling out an identity platform that will help you to tell the stories of people in your college, department or program. All of those individual stories add up to the whole story of the San Jose State experience—our brand.

Let’s tell the stories of SJSU’s people.

Much more than a logo or a tagline, the “power” brand concept encompasses the totality of the SJSU visual identity system, imagery and words we use to describe the university. Our brand promise, “powering Silicon Valley,” is undoubtedly familiar. But what exactly does it mean? The “power” brand concept builds on SJSU’s longtime promise by clarifying it with storytelling.

Comments, Questions and Feedback

Thank you for collaborating with us! Your continued input will be critical as we add to this initial set of identity tools.

As we work together to consistently use and thoughtfully apply our identity on every form of official communication, we will enhance the reputation of San Jose State and build Spartan pride.

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