SJSU Identity

Why are communication standards important?

The San Jose State community begins here in Silicon Valley and extends around the globe. Spartans study, teach, research, live and work both near and far.

Think about all of the ways you communicate with current and future students, faculty and staff members, alumni, donors and university partners. Now, think about every college, department, program and other campus unit doing exactly the same. How would you perceive the university if all of those communications used different messages, different colors and different logos?

To enhance SJSU’s reputation and make the most of our communications across all platforms—print, web, video and social media—we must speak with one voice. For the first time in SJSU history, the university has a multi-platform communication guide that will help you share your stories with your audiences wherever they are. As we work together to consistently use and thoughtfully apply these guidelines on all forms of university communication, we will encourage support and engagement from our many audiences.

Comments, Questions and Feedback

Thank you for collaborating with us! While having strong, integrated communications is a strategic university goal, crafting this guide has been a collaborative, inside-out, grassroots effort. The continued input of every member of our campus community will be critical as we expand and update SJSU's guidelines in the future.

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