Download University Marks

A logo is not a brand. A brand is not a logo.

SJSU does not have a single “logo.” We now use a series of marks. (Remember: We’re no longer using “the bricks.”)

Our new university marks support our brand (aka the story of San Jose State’s people). If this is news to you, please read How to Tell Your Story and review SJSU Power Source: A Multi-Platform Communication Guide.

Using these university marks across all platforms—in printed materials, on websites, blogs, social media channels and in SJSU videos—helps to deepen recognition of San Jose State among our audiences and visually connects the many ways we tell the stories of Spartans.

NOTE: If you just want to swap out the "bricks," please use the new primary mark, which is SJSU's main identifier.

Campus unit lockups

While campus units may have their own lockups, the best way to distinguish your department or program is with people-focused storytelling. SJSU Power Source: A Multi-Platform Communication Guide will help you support your storytelling with your lockup or the university's primary mark.

Download your campus unit lockup.

Primary Mark

SJSU San Jose State University

Download Primary Mark

Zip file

University Wordmark

San Jose State University

Download Wordmark

Zip file

SJSU Monogram

San Jose State University

Download Monogram

Zip file

Spartan Spirit 

Spartan Spirit


Download Spartan Spirit

Zip file contains one color and two color variations.

Note: As of September 2018, there is no longer an Athletics version and a campus version of the spirit mark (spartan helmet). We have one spirit mark only! SJSU's identity and presence in the community becomes stronger if we all use the same logo. One Spartan, One Spirit. All available color options are included in this download!

Dont worry if you still have the older version with the shoulder piece, just use the new one as you order new items.

University Wordmark with Tagline 

San Jose State University Powering Silicon Valley

Download Wordmark with Tagline

Zip file

Our tagline has been translated into Chinese (simplified), Korean and Vietnamese. More languages to come! Suggest a language or send us a translation.