Key Messages

The following messages will help you develop your stories consistently across all communication platforms. You may choose the messages that work best for you, depending on your platform and target audience. Your individual stories should prove these statements.


  • My story is San Jose State’s story.
  • At SJSU, you can discover who you want to be—for yourself, for your family and for your community.
  • Spartans are resilient and creative. We work hard and smart.
  • As the founding campus of the California State University system, San José State has been adapting to meet the needs of the region and the state since 1857.
  • In the heart of the global capital of creativity, San Jose State’s dynamic community encourages students, faculty members, alumni and distinguished visitors to share a broad range of perspectives and ideas.
  • Like Silicon Valley, San Jose State is about far more than engineering and high tech. Students discover what inspires and drives them through 134 bachelor’s and master’s degree programs with 110 concentrations.

  • SJSU’s faculty members combine academic excellence with industry and practical experience, preparing students to solve 21st-century problems.
  • With close to 400 student organizations and an active Division I athletics program in the prestigious Mountain West Conference, San Jose State offers students a range of ways to learn outside the classroom.
  • Spartans enjoy the best of Northern California: urban living in a top-10 U.S. city, career and service connections throughout Silicon Valley, and unparalleled  recreation in the surrounding mountains and Pacific Ocean.
  • The San Jose State community extends from a vibrant, inclusive campus to an international network of more than 260,000 alumni.
  • San Jose State is Silicon Valley’s largest institution of higher learning. SJSU’s 154-acre downtown campus anchors the nation’s 10th largest city.

  • SJSU has strong legacy of social justice. For more than 150 years, Spartans have been using what inspires us as individuals to create change and shape the world.