SJSU Social Media Guide

Social media is powerful. It's changed the way we communicate with one another as individuals and communities. With mindfulness and commitment, it can also transform the way your organization interacts with its audience in surprising and powerful ways. Whether you’re just getting started or you have been using social media for years, this handbook provides guidance and helpful resources to make the most of your social media efforts. Before diving in to social media, take a look at each section of the guide. 

If you will be managing a social media channel on behalf of an SJSU department or organization, we invite you to join our SJSU Social Media Google group. The group is a place to exchange ideas, collaborate and continue learning about this ever changing area of new media. If you would like to join the group, or have questions or suggestions regarding this guide please feel free to contact Pat Harris at Thanks for taking time to understand how to best use social media for San José State!