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Book Review of C@SV and
Interview with J.A. English-Lueck
By Ellen Young
Published in San Jose’s Free Downtown Community Magazine, Vol.2 (5).


Review by Ellen Young

Cultures@SiliconValley
by Jan English-Lueck 
© 2002 by the Board of Trustees of the
Leland Stanford Junior University

For the past decade, a team of anthropologists has been quietly compiling data on the way life is lived in Silicon Valley.  The Silicon Valley Cultures Project has now published some of its findings in a book titled, appropriately enough, Cultures@SiliconValley.  Authored by Jan English-Lueck, the chair of the anthropology department at San Jose State University, the book attempts to give an overview of the “Silicon Valley way of life.” 

Beginning in 1991, the SVCP has been following, interviewing and taking copious notes on a wide variety of the valley’s residents—engineers, managers, temporary workers, janitors, massage therapists, psychiatrists, people who work in startups or in laboratories as well as people who work in machine shops. This is the first of three books planned to present the study’s findings, and it’s quite an eye-opener.  Especially in this time of economic slowdown, it may serve as a useful guide to where we’ve been and a marker for where we might be heading.  Even though this book is written from an academic study, English-Lueck lays off the anthropological jargon enough to present the information in a way readable to the rest of us.  For my two cents, it’s definitely worth a read. 


Opening this book, I felt a bit like a Trobriand Islander peeking through the field notes taken on my tribe and me.  Some of what I found was expected, such as the central role of work, but other things surprised me.  For instance, we’re a very sociable people in general; did you know that?  The stereotypical computer geek who stands in for all Silicon Valley residents all over the world is only a small part of the real story.  Success in Silicon Valley relies on communication, and we tend to be a very communicative community.  Social hermits are not evident in this book.
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What did not surprise me to read about in this book is how deeply work encroaches on every aspect of life here.  According to the book, the overriding theme underlying the Silicon Valley way of life is work, to the extent that there is “a colonization of life by work.”  Because of all the technical gadgets that make communication and work possible at all times and places, the concept of free time has changed.  Even time not spent online or on the cell phone is often spent thinking about work. 
Work seeps into other parts of life so that life as a whole “becomes a series of projects.”  When I read that phrase, I laughed.  Since moving to Silicon Valley four years ago, I’ve found myself referring to things in my life as “projects,” which I didn’t used to do.  I have my work and school projects and also my home decorating project, my weight loss project and my financial security project.  Hmm.  And then there are my neighbors.  I live in a live/work loft building, and half the time, if I see someone out in the parking lot, he’s on a cell phone, talking about work.  I moved here from a smaller town where the buzz  of work  felt  much more  removed  from non-work hours.  Here, if I’m not either busy or connecting with someone for some useful purpose (including the useful purpose of relaxing), I tend to feel a little out of place, and a little lonely. 

But still, I like it here, work-obsessed and all.  Actually, work doesn’t come off looking so bad in this book.  Work is not seen as a sterile thing but in fact quite the opposite.  “People in SV put their heart and soul into their jobs,” says English-Lueck.  And what our work culture has wrought is the really interesting thing.  Because we produce high tech, we are also prone to use it more than people in other places.  We not only produce technology, we also consume it at rates higher than in other parts of the country, simply because we have more invested in it.  As English-Lueck describes it, Silicon Valley is “technologically saturated” to a marked degree.

In fact, the book shows us how much we love our high tech, and how much we incorporate it into our lives and depend on it in a way that might be seen as a bellwether for the rest of the country.  Even those of us who aren’t technologically proficient understand the nature of the beast that surrounds us.  We know we live in what one of the study’s subjects, a receptionist/massage therapist, calls “a technical place.”  Whether we’re involved in high tech or not, we’re affected by the nature of the dominant industry and the way of  life it  has  spawned.  In a sense, we live in a “post-modern company town.” 

The other very significant feature of our way of life that work has wrought is our status as a global community, a place where people from many different countries around the world come to work and live.  Even when people return to their native lands, they often continue to maintain their ties here too, so the global network remains quite strong.  This complex juxtaposition of so many cultures in one place is a major strength for the area, according to English-Lueck.  “Using jokes, politeness and a sizable dose of tolerance, Silicon Valley people have created an ethos of civility, where cultural gaffes are expected and forgiven.  This ethos is justified by a very real instrumentality.  One never knows who might be needed for the next favor, the next job, the next son-in-law.” 

Another thing that surprised me was the stress on family, which English-Lueck says is extremely high on the list of concerns for residents in Silicon Valley.  In fact, the face of the modern family as it is evolving may be seen right here, with families who stay in touch through pagers and cell phones and email.  Is the technological face of family communication a good thing, or a bad thing?  The book does not attempt to answer such questions, leaving them for us, which is as it should be. 


Here in Silicon Valley we confront the “forces that will significantly shape the future… in America.”  If you have any curiosity about what it means to live in Silicon Valley at the turn of the millennium, this book is for you. 


Interview 

An Interview with Jan English-Lueck, anthropologist studying Silicon Valley.  Jan English-Lueck is the chair of the anthropology department at San Jose State University and author of the book Cultures@SiliconValley.

By Ellen Young
DM: What is the purpose of the book, if any, beyond an academic one?
A:
Our philosophy of the Silicon Valley Cultures Project is to give back to the community that’s given to us.  We keep our website (http://www.sjsu.edu/depts/anthropology/svcp/) updated so people can keep track of what we’re doing.  We make ourselves available to give presentations to the community.  And our books, of which this is the first, are written to be read and understood not just by academics but also by the people who live here.

Although the ideas presented are academic, we’re hoping that people will read them and use them to reflect back on their lives and that of their community.  People may know about their own lives, but there may be someone in the next room living a life very different that they never have access to.  In our work, we give them a chance to see that.  We think this is important because of the high degree of cultural complexity and interdependence here.

DM:
In researching this interview, I came across a USA Today story about the Silicon Valley Cultures Project and its findings.  That story made the valley sound very depressing, as if families are being ruined by the constant pressure to work and perform.  And yet, I didn’t find that expressed in the book at all.  If anything, there was little judgment about whether families here were better or worse than anywhere else, only somewhat different. 
A:
One of the stories that journalists seem to love is one about “the horrors of busy-ness” in this day and age.  That is not the story we are telling.  And sometimes it’s simply hard to understand.  For example, I was with a group of visiting scholars at the Institute for the Future in Menlo Park recently, and they were trying to understand Silicon Valley. 

Some of them were quite horrified by what they saw as the instrumentality of networks.  [Instrumentality is defined in the book as “the kind of reasoning that calculates the relationship of means to ends.”] One said, “How can you bring up work when you’re at a dinner party?” 

I tried to explain to show them that it’s not necessarily horrible, just different.  Helping them to see that can allow them to look at their own culture and look at where they’re headed and make decisions about what they want.  We are neither praising Silicon Valley as a paradise nor condemning it but showing it as a place where people live and make interesting choices.

DM:
Do you have any thoughts or predictions on the current economic downturn and how it may affect the way of life here?
A:

One thing we’ve found to be true about Silicon Valley is that people here are in it for the long haul.  When you’re in a hole, it feels pretty deep but the advantage of our long-term study is that we can see the mountaintops too.  There are things that don’t disappear during the downtimes, and those are the kinds of things we study.

We know that nothing last forever.  Cultures change.  The question is, where is the culture going to change?  Right now, how do we deal with this downturn as a community?  Do we deal with it by turning on each other?  I haven’t seen much evidence of that. 

In fact, we might be more able to deal with it due to our familiarity with different cultures.   Even over twelve years of our study, the density of cultural complexity that has developed in Silicon Valley is stunning. Our future is very interesting to contemplate because we are so complicated.

I don’t see people here abandoning their fundamental values. They won’t be giving up on technology.  In the last recession, they didn’t either.  People were concerned, but they never doubted the fundamental premise of technology.

One thing I see at the highest and the lowest levels of Silicon Valley society is an understanding that Silicon Valley has its ups and downs, but the need for our technology doesn’t go away.  We still have NASA, we still have the defense industry, and people still need computers.  We keep going.  Under-neath the economic highs and lows, there is a thing that endures, and that is still operating even when the high times evaporate.

DM: What is that thing that endures?
A:
An openness to new experiences and new cultures.  In the tech world, you have to be constantly updating your skills to stay current.  This kind of adaptation contributes to the ethos, the spirit of the region. 

I don’t want to overstate this, to make it sound like this is a tolerant paradise, but it’s much more so than most places.  That’s exciting, and along with the opportunity to be creative, it makes people want to come here. 

There are two different ideas of community.  One is the old fashioned kind more associated with neighborhoods.  The other is the modern network, which includes the workplace as community, and the Internet.  People under 25 never complain about the lack of community, because they know where to find it.  They’re doing their homework while connected to instant messaging onscreen.  Older people complain about it, because they’re used to thinking of community in a different way that is harder to have these days.

DM:
Explain a little more what you meant in the book when you said, “Ambiguity is the new ethnocentrism.”
A:

The old way that ethnocentrism operated was that someone would say, for instance, “I have religious beliefs; you have superstitions.” 

The new way that ethnocentrism operates has someone saying, “I have religious beliefs; I don’t know what you have.”  I may still think I’m better than you though.  That’s ethnocentrism.

Racism exists in California, according to people we’ve spoken to who’ve experienced it, but it’s more disguised than it would be in Detroit.  Our high degree of tolerance, then, while notable and fascinating, is not the whole story.  In general, people are pleasant to powerful people or to those who might be powerful over us.  In Silicon Valley, you can’t tell from someone’s ethnicity or the clothes they wear or the car they drive who might be powerful over you one day.  So the tendency is to treat more people in a forgiving way.

DM:
Isn’t it hard to both live in and study a place in an objective manner?  How do you keep a balance between scientist and resident?
A:
It’s not always easy.  Like a true resident of Silicon Valley, sometimes I get a little too focused, a little too into my projects.  That’s when my children will say, “Mom, you’ve gone native.”  They bring me back to earth. 
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Last Updated: January 2003