Book Review of C@SV and
Interview with J.A. English-Lueck
By Ellen Young
Published in San Jose’s Free Downtown Community Magazine,
Vol.2 (5).
Review by Ellen Young
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Cultures@SiliconValley
by Jan English-Lueck
© 2002 by the Board of Trustees of the
Leland Stanford Junior University
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For the past decade, a team of anthropologists
has been quietly compiling data on the way life is lived in Silicon
Valley. The Silicon Valley Cultures Project has now published
some of its findings in a book titled, appropriately enough, Cultures@SiliconValley.
Authored by Jan English-Lueck, the chair of the anthropology department
at San Jose State University, the book attempts to give an overview
of the “Silicon Valley way of life.”
Beginning in 1991, the SVCP has been
following, interviewing and taking copious notes on a wide variety of
the valley’s residents—engineers, managers, temporary workers, janitors,
massage therapists, psychiatrists, people who work in startups or in
laboratories as well as people who work in machine shops. This is the
first of three books planned to present the study’s findings, and it’s
quite an eye-opener. Especially in this time of economic slowdown,
it may serve as a useful guide to where we’ve been and a marker for
where we might be heading. Even though this book is written from
an academic study, English-Lueck lays off the anthropological jargon
enough to present the information in a way readable to the rest of us.
For my two cents, it’s definitely worth a read.
Opening this book, I felt a bit
like a Trobriand Islander peeking through the field notes taken on
my tribe and me. Some of what I found was expected, such
as the central role of work, but other things surprised me.
For instance, we’re a very sociable people in general; did you know
that? The stereotypical computer geek who stands in for all
Silicon Valley residents all over the world is only a small part of
the real story. Success in Silicon Valley relies on communication,
and we tend to be a very communicative community. Social hermits
are not evident in this book.
.
What did not surprise me to read about in this book
is how deeply work encroaches on every aspect of life here.
According to the book, the overriding theme underlying the Silicon
Valley way of life is work, to the extent that there is “a colonization
of life by work.” Because of all the technical gadgets that
make communication and work possible at all times and places, the
concept of free time has changed. Even time not spent online
or on the cell phone is often spent thinking about work.
Work seeps into other parts of life so that life as
a whole “becomes a series of projects.” When I read that phrase,
I laughed. Since moving to Silicon Valley four years ago, I’ve
found myself referring to things in my life as “projects,” which I
didn’t used to do. I have my work and school projects and also
my home decorating project, my weight loss project and my financial
security project. Hmm. And then there are my neighbors.
I live in a live/work loft building, and half the time, if I see someone
out in the parking lot, he’s on a cell phone, talking about work.
I moved here from a smaller town where the buzz of work
felt much more removed from non-work hours.
Here, if I’m not either busy or connecting with someone for some
useful purpose (including the useful purpose of relaxing), I tend
to feel a little out of place, and a little lonely.
But still, I like it here, work-obsessed
and all. Actually, work doesn’t come off looking so bad in this
book. Work is not seen as a sterile thing but in fact quite
the opposite. “People in SV put their heart and soul into their
jobs,” says English-Lueck. And what our work culture has wrought
is the really interesting thing. Because we produce high tech,
we are also prone to use it more than people in other places.
We not only produce technology, we also consume it at rates higher
than in other parts of the country, simply because we have more invested
in it. As English-Lueck describes it, Silicon Valley is “technologically
saturated” to a marked degree.
In fact, the book shows us how much
we love our high tech, and how much we incorporate it into our lives
and depend on it in a way that might be seen as a bellwether for the
rest of the country. Even those of us who aren’t technologically
proficient understand the nature of the beast that surrounds us.
We know we live in what one of the study’s subjects, a receptionist/massage
therapist, calls “a technical place.” Whether we’re involved
in high tech or not, we’re affected by the nature of the dominant
industry and the way of life it has spawned.
In a sense, we live in a “post-modern company town.”
The other very significant feature
of our way of life that work has wrought is our status as a global
community, a place where people from many different countries around
the world come to work and live. Even when people return to
their native lands, they often continue to maintain their ties here
too, so the global network remains quite strong. This complex
juxtaposition of so many cultures in one place is a major strength
for the area, according to English-Lueck. “Using jokes, politeness
and a sizable dose of tolerance, Silicon Valley people have created
an ethos of civility, where cultural gaffes are expected and forgiven.
This ethos is justified by a very real instrumentality. One
never knows who might be needed for the next favor, the next job,
the next son-in-law.”
Another thing that surprised me was
the stress on family, which English-Lueck says is extremely high on
the list of concerns for residents in Silicon Valley. In fact,
the face of the modern family as it is evolving may be seen right
here, with families who stay in touch through pagers and cell phones
and email. Is the technological face of family communication
a good thing, or a bad thing? The book does not attempt to answer
such questions, leaving them for us, which is as it should be.
Here in Silicon Valley we confront the “forces that
will significantly shape the future… in America.” If you
have any curiosity about what it means to live in Silicon Valley at
the turn of the millennium, this book is for you.
Interview
An Interview with Jan English-Lueck, anthropologist
studying Silicon Valley. Jan English-Lueck is the chair of the
anthropology department at San Jose State University and author of the
book Cultures@SiliconValley.
By Ellen Young
| DM: |
What is the purpose of the book, if any, beyond an
academic one? |
| A: |
Our philosophy of the Silicon Valley Cultures
Project is to give back to the community that’s given to us.
We keep our website (http://www.sjsu.edu/depts/anthropology/svcp/)
updated so people can keep track of what we’re doing.
We make ourselves available to give presentations to the community.
And our books, of which this is the first, are written to be
read and understood not just by academics but also by the people
who live here.
Although the ideas presented
are academic, we’re hoping that people will read them and use
them to reflect back on their lives and that of their community.
People may know about their own lives, but there may be someone
in the next room living a life very different that they never
have access to. In our work, we give them a chance to
see that. We think this is important because of the high
degree of cultural complexity and interdependence here. |
| DM: |
In researching this interview, I came
across a USA Today story about the Silicon Valley Cultures Project
and its findings. That story made the valley sound very
depressing, as if families are being ruined by the constant
pressure to work and perform. And yet, I didn’t find that
expressed in the book at all. If anything, there was little
judgment about whether families here were better or worse than
anywhere else, only somewhat different. |
| A: |
One of the stories that journalists seem
to love is one about “the horrors of busy-ness” in this day
and age. That is not the story we are telling. And
sometimes it’s simply hard to understand. For example,
I was with a group of visiting scholars at the Institute for
the Future in Menlo Park recently, and they were trying to understand
Silicon Valley.
Some of them were quite horrified
by what they saw as the instrumentality of networks. [Instrumentality
is defined in the book as “the kind of reasoning that calculates
the relationship of means to ends.”] One said, “How can you
bring up work when you’re at a dinner party?”
I tried to explain to show them
that it’s not necessarily horrible, just different. Helping
them to see that can allow them to look at their own culture
and look at where they’re headed and make decisions about what
they want. We are neither praising Silicon Valley as a
paradise nor condemning it but showing it as a place where people
live and make interesting choices. |
| DM: |
Do you have any thoughts or predictions
on the current economic downturn and how it may affect the way
of life here? |
| A: |
One thing we’ve found to be true about Silicon
Valley is that people here are in it for the long haul.
When you’re in a hole, it feels pretty deep but the advantage
of our long-term study is that we can see the mountaintops
too. There are things that don’t disappear during the
downtimes, and those are the kinds of things we study.
We know that nothing last forever. Cultures
change. The question is, where is the culture going
to change? Right now, how do we deal with this downturn
as a community? Do we deal with it by turning on each
other? I haven’t seen much evidence of that.
In fact, we might be more able to deal with
it due to our familiarity with different cultures.
Even over twelve years of our study, the density of cultural
complexity that has developed in Silicon Valley is stunning.
Our future is very interesting to contemplate because we are
so complicated.
I don’t see people here abandoning
their fundamental values. They won’t be giving up on technology.
In the last recession, they didn’t either. People were
concerned, but they never doubted the fundamental premise of
technology.
One thing I see at the highest
and the lowest levels of Silicon Valley society is an understanding
that Silicon Valley has its ups and downs, but the need for
our technology doesn’t go away. We still have NASA, we
still have the defense industry, and people still need computers.
We keep going. Under-neath the economic highs and lows,
there is a thing that endures, and that is still operating even
when the high times evaporate. |
| DM: |
What is that thing that endures? |
| A: |
An openness to new experiences and new
cultures. In the tech world, you have to be constantly
updating your skills to stay current. This kind of adaptation
contributes to the ethos, the spirit of the region.
I don’t want to overstate this,
to make it sound like this is a tolerant paradise, but it’s
much more so than most places. That’s exciting, and along
with the opportunity to be creative, it makes people want to
come here.
There are two different ideas
of community. One is the old fashioned kind more associated
with neighborhoods. The other is the modern network, which
includes the workplace as community, and the Internet.
People under 25 never complain about the lack of community,
because they know where to find it. They’re doing their
homework while connected to instant messaging onscreen.
Older people complain about it, because they’re used to thinking
of community in a different way that is harder to have these
days. |
| DM: |
Explain a little more what you meant
in the book when you said, “Ambiguity is the new ethnocentrism.” |
| A: |
The old way that ethnocentrism operated was
that someone would say, for instance, “I have religious beliefs;
you have superstitions.”
The new way that ethnocentrism operates has
someone saying, “I have religious beliefs; I don’t know what
you have.” I may still think I’m better than you though.
That’s ethnocentrism.
Racism exists in California,
according to people we’ve spoken to who’ve experienced it, but
it’s more disguised than it would be in Detroit. Our high
degree of tolerance, then, while notable and fascinating, is
not the whole story. In general, people are pleasant to
powerful people or to those who might be powerful over us.
In Silicon Valley, you can’t tell from someone’s ethnicity or
the clothes they wear or the car they drive who might be powerful
over you one day. So the tendency is to treat more people
in a forgiving way. |
| DM: |
Isn’t it hard to both live in and study
a place in an objective manner? How do you keep a balance
between scientist and resident? |
| A: |
It’s not always easy. Like a true
resident of Silicon Valley, sometimes I get a little too focused,
a little too into my projects. That’s when my children
will say, “Mom, you’ve gone native.” They bring me back
to earth. |
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