Mission Statement and Program Learning Outcomes

Mission Statement 

The Bay Area/Silicon Valley is the global center for creative innovation. The SJSU Department of Design with its strong academic Programs in design education serves as one of the primary public educational institutions in the Bay Area/Silicon Valley offering Bachelor’s Degrees in Design Studies, Animation/Illustration, Graphic Design, Industrial Design, and Interior Design. Design graduates have been instrumental in the successful development, definition, and growth of Bay Area/Silicon Valley design. As technology leads the California economy, design skills have become essential in corporate work environments, therefore the Department of Design recognizes its mission to:

• Provide an education infused with the ideas, methods and expertise of Silicon Valley’s leading edge design industries;

• Prepare students for entry-level design practices, which positions them for future professional growth in the field of design; 

• Provide educational philosophies and goals that facilitate the development of a creative innovative professional who can analyze problems from many different perspectives;

• Provide global views and weigh design decisions within the parameters of ecological, socio-economic, and cultural contexts; 

• Provide the learning to develop concepts, principles, and theories of sustainability;

• Provide the learning of human factors and theories of human behavior;

• Provide the learning to understand that social and behavioral norms may vary from their own;

• Demonstrate all aspects of the design process to enable students to identify and explore complex problems and generate creative and innovative solutions that optimize human experiences;

• Provide the learning to gather, evaluate, and apply appropriate and necessary information and research findings to creatively and innovatively problem solve;

• Provide the learning to synthesize information and generate multiple concepts and/or multiple design responses to programmatic requirements and criteria;

• Provide engagement in multi-disciplinary collaborations where students work in team structures and learn the nature and value of integrated design practices;

• Identify laws, codes, standards, and guidelines that impact design; 

• Research and apply industry-specific regulations to design solutions;

• Demonstrate the ability to express ideas clearly through visual technology producing design presentations across a range of appropriate media;

• Define ethical and accepted standards of professional practice, project management, project communication, and project delivery methods;

• Provide the learning to students to understand the value of their contributions to design, as well as express the contributions of design to contemporary society. 

Program Learning Outcomes

After successful completion of the requirements for the Bachelor’s Degrees in Design, students can:

  • Utilize knowledge gained in classroom to develop discipline-based skills in materials and techniques;

  • Demonstrate professional competence/depth of knowledge within their field of study;

  • Engage in global views and weigh design decisions within the parameters of ecological, socio-economic, and cultural contexts; 

  • Demonstrate all aspects of the design process to identify complex problems and generate solutions that optimize human experiences;

  • Engage in multi-disciplinary collaborative work team structures;

  • Demonstrate discipline-based design ideas verbally, visually and digitally.

Additional Program Learning Outcomes are available on the Program’s specific website.