COMM 155: QUANTITATIVE COMMUNICATION INQUIRY / F. VARONA FALL 2008 |
GROUP PROJECT
CONDUCTING QUANTITATIVE COMMUNICATION
INQUIRY
PURPOSE |
The purpose of this assignment is to provide you with the opportunity of integrating theory and practice through reflection and action. Therefore, you goal as a team is to learn how to conduct quantitative communication inquiry. The process entails the following tasks: gathering, analyzing, interpreting data, and developing an action plan to improve communication.
CONTENT AND STRUCTURE |
Each team selects:
1) A Specific Issue or Topic to be researched. (Each team is free to
select the topic)
2) A Specific Sample (Group of People) or a Community Organization
3) Complete the following tasks:
I. Introduction: Purpose and Preview the main points of the research project. (1/5 of a page)
II. Literature review on the topic selected (2 pages) This literature research should be based on the reading of two (2) quantitative communication articles related to the topic of your research project discussed using quantitative methods. Discuss the four (4) most important insights (related to literature review, research questions, methods, findings, and/or conclusions) that you have gained after reading the two (2) articles). What are the insights that you consider to be most relevant for you to have a better understanding of the issue and to guide the design of the course of action for improving communication and promoting social change.
III. Description of the sample: Describe the sample
you are going to use for this study (how many subjects and some of their characteristics:
education, sex, cultural background, tenure, and position). If you conduct the
research in an Organization describe briefly the organization or department (Type of Org., Mission, Number of Members and Cultural
Background, Org. Structure (Chart), Location)
IV. Description of the research
methods (1/2 of a page)
1. Describe of the method you are going to use for collecting
data (QUESTIONNAIRE). A copy of your questionnaire should go as appendixes after the Reference Section.
(Description should include: Names of the Dimensions or Focal Areas and number of questions
for each Dimension)
The Questionnaire should have 3-5
Dimensions or Focal Areas (Subtopics of the Main Topic of the research project) and under each
focal area you should have 3 to 5 questions. The total number of questions for the
questionnaire should be around 15-20.(Instructions will be given in class).
Every team member will be responsible for collecting 5
questionnaires using the SAME QUESTIONNAIRE
2. Describe the method you are going to use for analyzing
data: the statistics conducted, such as mean, standard deviation, etc. (Instructions will be given in class).
V. Research results or findings (2 pages) (1/2 of a page)
In this section report the findings based on the statistical analysis by dimensions (Use graphs to visualize findings). (Instructions will be given in class).
VI. Conclusions (Report 4 or 5 main
conclusions: one for each Dimension) (2 pages)
Report the most significant learnings you have gained
about the research topic based on the findings reported in the above section. Present these
learnings in the form of brief conclusions. Try
to integrate in conclusions, some of the issues discuss in the literature review
if they are related. These
conclusions should address positive and negative aspects.
VII. Action Plan and Recommendations (2 pages) Develop an Action Plan in the form of recommendations
for improving communication related to the research topic based on your conclusions. These
recommendations should specify concrete actions.
SOURCES |
The two main sources of information in order to complete this assignment are:
A. Library research to complete the literature review.
B. Field research. Field research means that you must
gather information using a questionnaire as suggested above. It is the
responsibility of the group to develop a QUESTIONNAIRE BEFORE YOU
CONDUCT THE RESEARCH (Instructions will be given in class).
Every team member
will be responsible for collecting 5 questionnaires using the SAME QUESTIONNAIRE
The REFERENCES should go in page 10 (Books, Journals)
. The WRITTEN REPORT should be
9 pages,
typed, 1.5 spaced
.
Prepare a Presentation Outline
for classmates (2 pages)
. Please hand in TWO
COPIES of written report
ORAL PRESENTATION AND CLASS DISCUSSION |
This group project will require a formal presentation (Power Point Presentation) in class, of the final report. Each group will have 30 minutes for this presentation. Each member of the group will have 5-6 minutes to present a section of the final project report. At least 15 minutes must be reserved for group discussion with class members.
EVALUATION |
A. Group Evaluation: | |
1. Group written paper | 12 points |
2. Presentation outline for the class (2 pages) | 2 points |
B. Individual Evaluation: | |
1. Main points organization, clear explanations, relevance of the content | 3 points |
2. Delivery skills: dynamism, eye contact, vocal delivery, gestures, visual aids | 3 points |
Total: | 20 points |