(Due in class September 24/25)
1) Read the excerpts from the book Made to Stick: Why Some Ideas Survive and Others Die by Chip Heath and Dan Heath available at http://www.madetostick.com/excerpts OR listen to a 40 minute interview with Chip Health about the book available from the radio program "Tech Nation," at http://www.itconversations.com/shows/detail1704.html.
2) Read the essay on "freewriting," by Peter Elbow (this reading will be distributed in class on September 17/18).
3) Do a 10-minute freewrite in which you start with the question, "How can I apply the ideas from Heath and Heath to make my Presentation 1 more persuasive?" You may hand write or type this assignment, whichever is easier for you.
I will collect your freewrite in class and grade it either a check or a zero, based on whether or not you did the exercise. Note that I will not grade the memo on the content of what you write, since that is not the point of a freewriting exercise.
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