General Business

General Information





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General Education:

48-51 units

Business Pool

12 units (6 of these 12 units fulfill Core GE Requirements)

Non-business Support

14 units (3 of these 12 units fulfill Core GE Requirements, 6 fulfill SJSU Studies)

Lower Division Business Core

7-10 units

Upper Division Business Core

27 units (3 units fulfill SJSU Studies Requirements)

General Business Requirements

18 units

A 2.0 (C average) is required in the major in order to earn the BS degree. The cumulative GPA for all business courses must be 2.0 or better to graduate.

Concentration Courses (18 units):#

Choose SIX of the required courses

Required Courses:

BUS4 110A*

Fundamentals of Management Information Systems

BUS4 110B*

Systems Analysis and Design

BUS4 111*

Networking and Data Communications (BUS 110A)

BUS4 112*

Database Management Systems(BUS 110B)

BUS4 113*

Advanced Business Programming

BUS4 113J*

Advanced Business Programming in Java

BUS4 114*

Advanced Systems Analysis and Design (BUS 112)

BUS4 115*

Advanced Networking and Data Communications (BUS 111)

BUS4 116*

Advanced Database Management Systems (BUS 112)

BUS4 118A*

Topics in MIS: Network Design and Management

BUS4 118B*

Executive Support and Expert Systems

BUS4 118C*

Information Security and Assurance Management

BUS4 118S*

Special Topics in MIS

BUS4 118W*

Web Based Computing

BUS4 119A*

Practicum in MIS (BUS 111, 112)

BUS1 120A*

Accounting Information Systems

BUS1 120B*

Advanced AIS and IS Risk Assessment (BUS 120A)

BUS1 120C*

Network Environments and Accounting  Controls (BUS 120B)

BUS1 120D*

Accounting Topics in IT Audit (BUS 120C or BUS 111)

BUS1 120E*

Platform Security & E-Commerce Controls (BUS 120D)

BUS1 120G*

Programming and Systems Development in AIS

BUS1 122A*

Management Accounting and Control Systems

BUS1 122B*

Adv. Management Accounting Control Systems (BUS 122A & 100W(B))

BUS2 131A*

Business to Business Marketing

BUS2 131B*

Retail Marketing Management

BUS2 131C*

Marketing of High Technology

BUS2 131D*

Marketing in New Ventures

BUS2 132A*

Marketing Channels and Institutions

BUS2 132B*

Business Logistics

BUS2 133A*

International Marketing

BUS2 133B:*

Relationship Marketing: Pacific Rim

BUS2 133C*

International Marketing: Developing Nations

BUS2 133E*

Marketing to Eastern/Western Europe

BUS2 134A*

Consumer Behavior (BUS 130 & 100W(B))

BUS2 134B*

Integrated Marketing Communications (BUS 130 & 100W(B))

BUS2 134C*

Social Media Marketing

BUS2 135*

Sales Management

BUS2 136*

Product Development

BUS2 137D*

Special Topics in Decision Sciences

BUS2 138*

Marketing Research (BUS 130)

BUS5 141*

Procurement and Supply Management

BUS5 142*

Total Quality Management

BUS3 143*

Business Management and Urban Planning Topics

BUS5 144*

Supply Chain Management

BUS5 145*

Global Operations Strategy 

BUS5 146*

Global Management

BUS5 147*

Service Operations Management

BUS5 148*

Sustainable Operations Management

BU3S 149*

Negotiation and Conflict Resolution

BUS3 150*

Fundamentals of Human Resource Management

BUS5 162*

International and Comparative Management

BUS5 163*

Management Issues in High Technology Companies

Bus5 165A*

Global Leadership

BUS3 166*

Business Government and Society

BUS5 167*

Managing Environmental Issues

BUS3 168*

Global Business and Human Rights

BUS1 173C*

Entrepreneurial Finance (173A)

BUS1 174*

Risk Management and Insurance(BUS 170)

BUS1 175*

Real Estate Finance(BUS 170)

BUS1 177*

International Business Finance(BUS 170)

BUS2 180*

Individual Studies in Business (Requires Dept. approval)

BUS5 181*

Introduction to Entrepreneurship

BUS5 182*

Business Plans for New Ventures

BUS5 183*

Global Entrepreneurship

BUS5 184A*

Management of Innovation

BUS2 191*

Decision Making Under Uncertainty

BUS2 193*

Data Mining

BUS5 194*

Business Organization and Management of Technology Enterprise

BUS1 195*

Accounting Concepts for Engineers

BUS5 198*

Strategic Consulting for Small Business

* All courses within the General Business concentration require grades of C- or better. A cumulative 2.0 GPA is required in all business classes. Courses within bold are prerequisites.

# The courses selected must include at least one course from Marketing and one course from either School of Management OR School of Global Innovation and Leadership. There could be as many as 12 credits from any one department and as many as 6 credits transferred in from another college, provided the transferred courses add value to the concentration (e.g., courses from engineering used to bolster a career path in technical sales).

NOTE: The following Accounting & Finance courses are excluded from the list of courses available to the General Business concentration: BUS121A, 121B, 123A, 124, 125, 126, 128, 129A, 129B, 171A, 172A, 173A, 171B, 172B, 172C, and 173B. However, if students that were previously A&F students have taken any of these courses and later change to General Business, they may count as part of the 18 units General Business students are required to complete.

Business Pool

Freshmen admitted in fall 2010 or later must complete MATH 71 with a grade of C or better. Transfer students and Freshmen admitted prior to fall 2010 complete MATH 70, Finite Math with grade of C or better.

MATH 71 Business Calculus

English 2 Composition 

(or, if continuous enrollment began before Fall 2015, English 1B)

BUS1 20 Financial Accounting

BUS2 90 Business Statistics


Non-Business Support Courses

ECON 1A Macroeconomics

ECON 1B Microeconomics

PHIL 186 Prof. Business Ethics (Area S)

Non-Business Global Perspectives (Area V)
(See approved list in JHSSC)


Lower Division Business Core

BUS3 10 Discovering Business (Highly recommended for Freshmen)

BUS1 21 Managerial Accounting

BUS3 80 Legal Environment of Business

BUS4 91L Computer tools for Business (1 unit)


Upper Division Business Core

COMM 100W , ENG 100WB, or LLD 100WB  (C or better) (Requires passing of the WST)

BUS2 130 Introduction to Marketing

BUS5 140 Fundamentals of Operations Management

BUS3 160 Fundamentals of Management and Organizational Behavior

BUS1 170 Fundamentals of Finance

BUS5 187 Global Dimensions of Business

BUS4 188 Business Systems and Policy

BUS3 189 Strategic Management (Requires graduating senior status)

BUS2 190 Quantitative Business Analysis


General Education (48-51 Units)

Core GE


Course name



Basic Skills



Math Concepts (Math 71)



Science (including lab)



Humanities and Arts



Social Science*



Human Understanding & Dev.


U.S 1

American History**



US Constitution & CA Government**                    Physical Education (2 separate & distinct activities)



Physical Education (2 different activities)



SJSU Studies (Requires passing the WST)


Course name



Self & Society (Phil 186)



Earth & Environment



Culture & Civilization (See Non Business Global above)



Written Comm. II (100W) (requires a C or better)


* Econ 1B fulfills area D1 for Business majors 
** Areas U.S1,U.S2 & U.S3 may also fulfill Areas D2 & D3 (See JHSSC advisor for details.) 

Interdisciplinary Electives or Minor (See a JHSSC advisor for details)

Total Unit Requirement – 120 Units