Marketing Concentration

General Information

Department Office Phone
Marketing and Decision Sciences BT 750 (408) 924-3506

The study of marketing is the study of the most dynamic aspect of business. All stages of a product's or service's development are studied, from the first idea to the end of the product's useful life. Both national and international aspects of developing and selling products and services are present in the marketing concentration. Of particular importance to the marketing field are the understanding of the need that the product or service satisfies, the product or service itself, the promotion of the product or service, its distribution, price and positioning. The study of marketing can lead to careers in sales and sales management, marketing research, product management, distribution management, retail management, marketing communications and international marketing in the following areas:

  • Business-to-Business goods and services

  • Consumer goods and services

  • Public sector services


Course type Units
General Education: 48-51 units
Business Pool: 12 units (6 of these units fulfill Core GE requirements)
Non-Business support: 14 units (3 units fulfill Core GE requirements, 6 units fulfill SJSU Studies)
Lower-Division Business Core: 4 – 7 units
Upper-Division Business Core: 30 units (3 units fulfill SJSU Studies)
Marketing Concentration: 21 units
Electives or minor : Units needed to reach 120 and fulfill all requirements


A 2.0 (C average) is required in the major in order to earn the BS degree. The cumulative GPA for all business courses must be 2.0 or better to graduate.

Marketing Concentration (21 units)** :

Required Courses:

Choose three of the following electives required within the concentration:


** Business 130 with a “C-“ or better is prerequisite to all Marketing concentration courses.
In addition, Bus 90 is a prerequisite for Bus 138. Bus 138, Bus 134A, and Bus 134B are prerequisites to Bus 139. Business 139 is senior capstone courses to be taken in your last academic year.

# As of Spring 2005, Bus 130 and 100W(B) are prerequisites for Bus 134A and Bus 138.
Registration for these classes will be blocked if the prerequisites are not completed or in progress.

*      Requires a “C-” or better.
Additional criteria needed (See Marketing Department (BT 750) for details)

Business Pool

Freshmen admitted in fall 2010 or later must complete MATH 71 with a grade of C or better. Transfer students and Freshmen admitted prior to fall 2010 complete MATH 70, Finite Math with grade of C or better.

As of Fall 2009, ALL concentrations will require grade minimums of “C” or better in BUS 20, BUS 90, Math 70, and ENGL 1B. Grades of “C-“ earned prior to to Fall 2009 will satisfy major requirements.

Non-Business Support Courses

Lower Division Business Core

Upper Division Business Core

General Education (48-51 Units)

Core GE

Section Course name Units
A Basic Skills 9
B4 Math Concepts (Math 71) 3
B Science (including lab) 9
C Humanities & Arts 9
D Social Science* 9
E Human Understanding & Dev. 3
F1 American History**  
F2&3 US Constitution & CA Government**                               Physical Education (2 separate & distinct activities)  


SJSU Studies (Requires passing the WST)

Section Course name Units
S Self & Society (Phil 186) 3
R Earth & Environment 3
V Culture & Civilization (See Non Business Global above) 3
Z Written Communication II (100W) (Requires a C or better) 3


*   Econ 1B fulfills area D1 for Business majors
** Areas F1,F2 & F3 may also fulfill Areas D2 & D3 (See BSAC advisor for details)

Interdisciplinary Electives or Minor (See a BSAC advisor for details)

Total Unit Requirement - 120 Units