Academic plan for Marketing: Transfer

Year 1

Fall (15 Units) Spring (15 Units)
COMM 100W, ENGL 100W or LLD100W** BUS 134A: Consumer Behavior
BUS 130: Introduction to Marketing BUS 138: Marketing Research
BUS 160: Fundamentals of Management and Organizational Behavior BUS 140: Fundamentals of Operations Management
BUS 187: Global Dimensions of Business BUS 188: Business Systems and Policy
BUS 190: Quantitative Business Analysis Cult. and Civ. (V) (Nonbus. Global Persp.)

Year 2

Fall (15 Units) Spring (15 Units)
BUS 134B: Integrated Marketing Communications BUS 139: Marketing Management
Marketing elect. Marketing Elect.
BUS 170: Fundamentals of Finance BUS 189: Strategic Management
PHIL 186: Professional and Business Ethics Earth & Envir. (R)
Interdisc. Elect. Interdisc Elect.


  • Electives may be needed to earn 120 units.
  • The above recommended schedule assumes that the student has transferred with 60 transferable semester units from a community college and has completed all lower-division business and core general education requirements.
  • A passing score on the WST is a prerequisite to all Advanced General Education courses (R,V), including Business 100W and Phil 186.
  • Marketing majors must earn a grade of "C-" or better in the following courses: Bus 130, 138, 139A, 139B, and in three marketing electives.

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