BUSINESS 297D - New Venture Marketing

The course will focus initially on the earliest stage of new venture development. Too often, entrepreneurs start right in on a business plan --or even launching the business without any kind of roadmap and the outcome is often unfavorable. We will start by learning to do a new venture investigation and later we will turn this into an early stage business/marketing plan. 3 units.

Prerequisite:BUS 230 and Graduate Standing.