BUS 297D - Transfer Pricing Theory and Practice
Kevin McCracken is a Transfer Pricing Principal with PricewaterhouseCoopers located in the San Jose office. Kevin has worked in transfer pricing since he joined PricewaterhouseCoopers in 1998 and has extensive experience relating to the full spectrum of intercompany transactions. He also completed a rotation with PwC’s National Tax Services practice in Washington, D.C. where he focused on technical transfer pricing issues.
Kevin’s experience includes a particular focus on the valuation of intangibles, cost sharing and services for companies with global operations. He has worked extensively on issues surrounding the Temporary Cost Sharing Regulations and the Temporary Services Regulations. In addition, he has experience assisting multinationals in audit defense, Advance Pricing Agreements and tax rulings involving transfer pricing issues in the U.S., Europe and Asia. Kevin has worked with companies in various high-tech fields for the past 10 years, including the semiconductor, software, hardware and biotechnology industries.
Kevin has written numerous articles on transfer pricing issues including cost sharing, buy-in royalties and the Temporary Services Regulations. He also regularly presents at various conferences on technical transfer pricing topics.
Kevin earned his Master of Science in Economics from the London School of Economics and his B.S. in Business – Economics from Miami University (Ohio).
print
email