The Marketing concentration focuses on the fulfillment of consumer and industrial needs for goods and services and the methods and institutions which satisfy those needs. This challenging and creative field is studied as an interacting system, with particular emphasis on:

  • Market objectives, Definition and Segmentation
  • Consumer behavior and Promotional strategy
  • Logistics and Physical distribution
  • Marketing Institutions and Channels
  • Market research
  • Policies, Plans and Strategies

 

Business Analytics is a cutting-edge approach to decision making and strategy, driven by the intelligent use of data and mathematical models. The concentration focuses on developing capabilities in the areas of:

  • Deriving insights from data
  • Framing and modeling business problems
  • Making decisions in uncertain situations
  • Developing optimal strategies
  • Visual and technical communication