According to the San José State University Career Center, the average starting salary for SJSU marketing majors who graduated in 2006 was $46,717.00. The national average was $37,191.00 The U.S. Department of Labor reported in 2004 that the annual median earnings for marketing managers were $87,640. In 2005, the same position in Silicon Valley garnered an annual salary of $117,380.

• Potential career paths include:
• Market and survey researcher
• Product management and product marketing
• Marketing analyst
• Sales representative
• Retail manager
• Direct marketer
• Channel and distribution manager
• Marketing communications
• Web marketing