News & Events

New Business Analytics Concentration

We are excited to announce that we are now offering a new concentration in Business Analytics. Business Analytics is a cutting-edge approach to decision making and strategy, driven by the intelligent use of data and mathematical models. The concentration focuses on developing capabilities in the areas of:

  • Deriving insights from data
  • Framing and modeling business problems
  • Making decisions in uncertain situations
  • Developing optimal strategies
  • Visual and technical communication

Experiential Learning Opportunities

Diane Guerrazzi is leading a group of students to Dubai this summer, and in turn students from Dubai will come to SJSU. Our group will be partnering with students at Zayed University. The group will study how our respective media operate and the role they play in creating impressions of each other's cultures. For more details about this learning opportunity please contact Diane Guerrazzi.

Student Handout.pdf
Student Application.pdf

Marketing Association

With over 100 members, the Marketing Association is operating at full speed this semester. The Marketing Association is a student-run organization for all majors that provides insight, networking opportunities and a competitive advantage to students, alumni and others who are passionate about marketing. The Marketing Association delivers experiences that develop next generation marketers.

This year the MA is hosting the first-ever post-graduation celebration for Marketing majors and their guests on May 23 immediately following the College of Business ceremony. The MA invites all Marketing graduates and professors to partake in the post-commencement festivities. The event will take place on the tower lawn near Duncan Hall. Food and refreshments will be served. Tickets are free to all graduates and will be available soon at the Marketing Department office (BT 750). Please contact MA at for more information on membership or the post-graduation celebration.

Honors Program

Comprised of the top ten percent of Business majors, the Gary J. Sbona Honors Program offers student participants unique opportunities to work with industry professionals. The Honors Practicum is at the center of the program, with participating organizations sponsoring projects specifically designed for their companies. In the past, students have completed projects for Subaru, Target, Hewlett-Packard and Applied Materials. Honor students have even sought out alien life-forms for client SETI.

During the spring 2008 semester, honor students will be working directly with the CIA, performing a campus-wide campaign to raise awareness about the government agency's employment opportunities. Honor students received a $2,500 stipend to initiate the project aimed at recruitment of future CIA officers among the college crowd.