Career Opportunities

According to the San José State University Career Center, the average starting salary for SJSU marketing majors who graduated in 2006 was $46,717.00. The national average was $37,191.00 The U.S. Department of Labor reported in 2004 that the annual median earnings for marketing managers were $87,640. In 2005, the same position in Silicon Valley garnered an annual salary of $117,380.

  • Potential career paths include:
  • Market and survey researcher
  • Product management and product marketing
  • Marketing analyst
  • Sales representative
  • Retail manager
  • Direct marketer
  • Channel and distribution manager
  • Marketing communications
  • Web marketing