San Jose State University :: Faculty & Staff Web Pages: Dirk J. Wassenaar's Home Page

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Wassenaar, Dirk J.

Professor,  Marketing & Decision Sciences

E-mail
Dirk.Wassenaar@sjsu.edu
Additional Contact Information

Phone Number(s)
(408) 924-3524

Areas of Expertise: Marketing


Willing to be a media source Media Source   Not a speaker Speaker   Not a collaborative researcher Collaborative Researcher

Education

  • Doctor of Philosophy. Santa Clara Univ, 1970

Expertise Summary


Direct mail marketing, franchising and tourism research.