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Wassenaar, Dirk J.

Professor, Marketing & Decision Sciences

E-mail
Dirk.Wassenaar@sjsu.edu
Additional Contact Information

Phone Number(s)
(408) 924-3524

Areas of Expertise: Marketing

Willing to be a media source

Media Source Not a speaker

Not a speaker

Speaker

Not a collaborative researcher

Collaborative Researcher

Education

Doctor of Philosophy. Santa Clara Univ, 1970

Expertise Summary

Direct mail marketing, franchising and tourism research.