San Jose State University :: Faculty & Staff Web Pages: Dirk J. Wassenaar's Home Page


Wassenaar, Dirk J.

Professor,  Marketing & Decision Sciences

Additional Contact Information

Phone Number(s)
(408) 924-3524

Areas of Expertise: Marketing

Willing to be a media source Media Source   Not a speaker Speaker   Not a collaborative researcher Collaborative Researcher


  • Doctor of Philosophy. Santa Clara Univ, 1970

Expertise Summary

Direct mail marketing, franchising and tourism research.