Bechkoff, Jennifer

Bechkoff, Jennifer

Assoc Professor, Marketing & Decision Sciences




Preferred: (408) 924-3693

Office Hours

By Appointment Only


Ph.D. in Marketing (support area in Psychology)- University of Cincinnati (2008)

Single Subject Teaching Credential in Business Education (emphasis in Crosscultural, Language & Academic Development) - California State University, Fresno (2003)

MBA (emphasis in International Business) - California State University, Fresno (1998)

B.S. in Risk Management & Insurance - California State University, Fresno (1997)

Licenses and Certificates

Business, social, & children's etiquette instruction - The Etiquette Institute (2016)


Dr. Bechkoff is a marketing professor in the Lucas College of Business at San Jose State University as well as a certified [business/social/children's] etiquette consultant. Undergraduate and graduate courses taught include: Marketing Research, Consumer Behavior, Soft Skills, Introduction to Marketing, Business Communication & Ethics, Business Research & Communication, B-school Success, and Business Research analytics. She also hosts a business dining etiquette luncheon for the marketing Sbona Honors students every year, and can be found on stage moderating the student panel at the annual Bay Area Retail Conference. Dr. Bechkoff is one of the pioneers of online education in the marketing department at SJSU and has chaired the department's curriculum committee since Spring 2009.