PR 192 Case Studies in Strategic Public Relations
Time: MW 1:30-2:45; TTH 10:30-11:45
Location: DBH 202
Case studies focusing on the problems and challenges faced by a variety of organizations. Practical application of creative problem-solving, theory and research about "real world" situations.
The documents available include Fall 2010 greensheets. In addition, the Dow Corning/Ethics file is a sample written paper on, what else, Dow Corning and implants. The point of the question was not only to examine Dow's adherence to PRSA ethics, but also to look at other implant companies today, examine their messages and audiences and determine whether they are ethical in their communication.