Professor, TV, Radio, Film & Theatre
Additional Contact Information
Kimb Katz Massey is a Professor of Radio-Television-Film for the Television Radio Film and Theatre (TRFT) Department at San Jose State University in California. Dr. Massey earned her B.S. in Radio-Television-Film from the University of Texas at Austin, her M.A. in Broadcast Communication Arts from San Francisco State University and her Ph.D. from the University of Utah in Salt Lake City.
Prior to her academic career, Dr. Massey was involved in politics working for the Texas House of Representatives. She has professional broadcasting experience—both public and commercial in radio and television—in sales, programming and audience research in addition to multimedia production, testing and research. Dr. Massey has written numerous communication conference papers and published several communication articles and book chapters. She edited and authored Readings in Mass Communication: Media Literacy and Culture (Mayfield Publishing, 1999; 2nd ed. 2001), and has co-authored four other books: Introduction to Radio: Production and Programming (William C. Brown Publisher, 1994), Television Criticism: An Introduction to Reading, Writing and Analysis (Kendall-Hunt Publisher, 1994; 2nd ed. 1996), and Introduction to Telecommunications: Converging Technologies (Mayfield Publishing, 2001). In addition, Dr. Massey’s publication record includes numerous pedagogical materials (for McGraw Hill and Thomson-Wadsworth Publishers) that accompany media textbooks such as Web sites, study guides (printed and electronic), media literacy guides, and digital audio podcasts (lectures), CD, and DVD content.
Dr. Massey is fortunate to have International teaching/research experience. Over the past 15 years, she has participated several times in the Semester Abroad Program in Bath, England. While in England, Dr. Massey also taught multimedia and web design at Bath City College and consulted with Real World Multimedia (Peter Gabriel's brainchild) directing their audience testing and instrumentation for their CD-ROM release entitled Ceremony of Innocence based upon Nick Bantock's Griffin and Sabine trilogy.
In 1997, Dr. Massey was awarded a Distinguished American Lectureship Grant by the German Marshall Fund of the United States. She lectured on topics related to "New Media and Multimedia in the United States" at various institutions across Germany (e.g., Hanover, Mainz, Munich, Nuremberg, etc.) Dr. Massey was also honored to speak on American Censorship to the Lower Saxony German Parliament.
Outside of the academy, Dr. Massey consults on Internet/Web Strategy and Design. While on leave from the University, she worked as Director of Web Services and ultimately Director of eBusiness Initiatives for a Silicon Valley marketing/advertising agency.
Dr. Massey's research interests include: mass communication and popular culture, new media technologies: production, performance and effects, broadcast industry performance and practices, assessment of audience interaction with mass media utilizing qualitative and quantitative research methodologies. Outside of the academy, Dr. Massey researches and consults on media effects and culture. She periodically takes professional leave from the academy in order to gain “real world” industry experience that she takes back to her students in the classroom.