Massey, Kimb

Massey, Kimb

Associate Chair of the Film & Theatre Department
Professor of Radio-Television-Film

Email

Preferred: kimb.massey@sjsu.edu

Telephone

Preferred: (408) 924-4571

Office Hours

Mondays 1:30-3:30 in HGH #128, and M-F 10a-10p by phone and online

 

Education

  • Doctor of Philosophy, University Of Utah
  • Master of Arts, Broadcast Communication Arts, San Francisco State University
  • Bachelor of Science, Mass Communication, University Of Texas At Austin

Bio

Kimberly Massey, Ph.D. is a Professor of Radio-Television-Film for the Film and Theatre (F&T) Department at San Jose State University in California where she teaches courses on media and culture. She has served as Chair of the department and is currently Associate Chair, coordinating the RTVF major. Dr. Massey is also the faculty advisor for SJSU's award-winning college radio station: KSJS-FM.

Dr. Massey is currently producing a radio and social media campaign that will launch in Summer 2019. 

Dr. Massey also has international teaching and consulting experience. She taught multimedia at Bath City College in England while consulting with Real World Multimedia (Peter Gabriel’s brainchild) where she directed audience testing and instrumentation for their CD-ROM release entitled Ceremony of Innocence based upon Nick Bantock’s Griffin and Sabine trilogy. Dr. Massey has also been awarded a Distinguished American Lectureship Grant by the German Marshall Fund of the United States where she lectured on topics related to “New Media and Multimedia in the United States.” 

Dr. Massey has written numerous communication conference papers and published several communication articles and book chapters.  She edited and authored Readings in Mass Communication: Media Literacy and Culture (Mayfield Publishing, 1999; 2nd ed. 2001), and has co-authored four other books.  The first titled, Introduction to Radio:  Production and Programming  was written with Michael Adams (William C. Brown Publisher, 1994.)  The remaining two books were co-authored with Stanley Baran:  Television Criticism:  An Introduction to Reading, Writing and Analysis(Kendall-Hunt Publisher, 1994; 2nd ed. 1996) and Introduction to Telecommunications: Converging Technologies (Mayfield Publishing, 2001). In addition, Dr. Massey’s publication record includes numerous pedagogical materials (for McGraw Hill and Thomson-Wadsworth Publishers) that accompany media textbooks such as Web sites, study guides (printed and electronic), media literacy guides, and digital audio podcasts (lectures.)Prior to her academic career, Dr. Massey was involved in politics working for the Texas House of Representatives.  She has professional broadcasting experience--both public and commercial--in sales, programming and audience research in addition to multimedia production, testing and research.

Outside of the academy, Dr. Massey consults on Internet/Web Strategy and Design. While on leave from the University, she worked as Director of Web Services and ultimately Director of eBusiness Initiatives for a Silicon Valley marketing/advertising agency.

 Dr. Massey's research interests include:

  1. Mass communication, media literacy and popular culture
  2. Global/International media and mass communication
  3. Internet and online communication strategies and content
  4. Broadcast industry performance and practices
  5. Assessment of audience interaction with mass media utilizing qualitative

    and quantitative research methodologies

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