Time: M/W 10:30
Location: DBH 225
Supplemental URL: http://jmc.sjsu.edu/faculty/lbuchwitz
This course focuses on the principles and practices of advertising consumer products and services using traditional mass media and the Internet. Topics include consumer behavior; branding, targeting and positioning; national brand advertising; retail strategy, advertising, and merchandising. 3 units. Graded. Prerequisite: ADV91 or equivalent (strictly enforced).
print
email
for viewing.