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Lilly Anne Buchwitz

Buchwitz, Lilly Anne

Asst Professor,  Journalism & Mass Comm

E-mail
Lilly.Buchwitz@sjsu.edu
Additional Contact Information

Phone Number(s)
(408) 924-3268

Areas of Expertise: Advertising, Marketing


Willing to be a media source Media Source   Willing to be a speaker Speaker   Willing to be a collaborative researcher Collaborative Researcher

Education

  • Master of Business Admin, Marketing
    Wilfrid Laurier University, 1998
  • Bachelor of Education
    McGill University, 1986
  • Bachelor of Arts, English
    McGill University, 1984

Expertise Summary


PhD dissertation in progress, a historical examination of the development of Internet advertising. Interests: Advertising, advertising education, Internet marketing, email marketing, marketing education, blogging, mass media, pop culture