Buchwitz, Lilly Anne
Asst Professor, Journalism & Mass Comm
E-mail
Lilly.Buchwitz@sjsu.edu
Additional Contact Information
Phone Number(s)
(408) 924-3268
Areas of Expertise: Advertising, Marketing
Media Source
Speaker
Collaborative Researcher
Education
- Master of Business Admin, Marketing
Wilfrid Laurier University, 1998
- Bachelor of Education
McGill University, 1986
- Bachelor of Arts, English
McGill University, 1984
Expertise Summary
PhD dissertation in progress, a historical examination of the development of Internet advertising. Interests: Advertising, advertising education, Internet marketing, email marketing, marketing education, blogging, mass media, pop culture