Rajan, Mahesh N.
Associate Professor, Marketing & Decision Sciences
E-mail
Mahesh.Rajan@sjsu.edu
Additional Contact Information
Phone Number(s)
(408) 924-3537
Areas of Expertise: Business, Marketing
Media Source
Speaker
Collaborative Researcher
Education
- Doctor of Philosophy.
Administration, Univ Of Cal-Irvine, 1994
Expertise Summary
Professor Rajan teaches in the areas of international business, marketing management and marketing strategy. His research interests are on comparative economic and management systems, national (corporate) competitiveness and strategic advantage, managing structural decline, consumer logistics, and electronic commerce. He is currently researching modes of rivalry between multinational firms and local enterprises in emerging markets such as India and China, and the application of a consumer logistics framework to the proposed high speed rail system in California.