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ADV124 -- Advertising Copywriting
Time: Tuesday, 6PM to 8:45PM
Location: DBH 224
Description
Learn the Secrets of Advertising Copywriting from an Award-Winning Copywriter
Sign up today for
Advertising 124 Copywriting, and learn the secrets of the pros from a working professional. Mark Jordan is an award-winning copywriter with more than 25 years of experience. He’s won local, national, and international awards for his print, video, and online work.
In the class, you’ll learn the shortcuts of the pros, how to write a creative brief, formats for print, video, and online copy. We’ll also discuss how to research for copywriting (it’s not like academic research), how to discover a product’s USP, and how to edit with friends for fun and profit.
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Here's what his students had to say:
- “Really cares about his students. It’s been a while since I’ve had a professor who cares that much.”
- “Great sense of humor.”
- “Very passionate about what he taught.”
- “Brings in relevant ideas from the ‘real world.’”
- “He invoked a passion for writing that was contagious.”