No notes or other forms of outside assistance will be allowed
20 points total (plus � point bonus answer)
Part I. Multiple Choice (10 questions, 1 point each)
Q1. "Straight from the horses mouth" was the endpoint of a debate between
Q2. Which pair of people would endorse the view that it is possible to study "higher cognition" scientifically?
Q3. George Sperling used a procedure called partial report. What topic was he investigating?
Q4. Which of the following best illustrates "top-down" (conceptually-driven) processing
Q5. Which of the following components are in the correct order for auditory processing?
Q6. Which of the following is not true?
Q7. Which of the following is not part of a strict division (according to the Text) between automatic and conscious processes
Q8. Kosslyn reported a number of studies in which he had subjects change their location within a mental map. These studies are most associated with which one of the following theoretical perspectives?
Q9. The following are four accounts of how we perform pattern recognition. Which of these accounts is the most likely to run into "the problem of invariance"?
Q10. Visual information endures in visual sensory memory for 250 to 500 milliseconds after which it fades away (decays). How long does auditory sensory memory last for?
Part II. Short Answer (7 questions, 10 points total)
Q11. Temporarily halting (or slowing) a conversation while changing lanes in a car would seem to indicate a human information processing limitation. Some theorists would take such an observation to illustrate a capacity limitation on the resources available for parallel processing of multiple cognitive tasks. Theorists such as Welford would disagree with this �capacity� interpretation. What would Welford argue is actually going on? (2 points)
Q12. What is epiphenomenalism? [1 point - define]
Q13. What is one potential disadvantage of a high level of automaticity (1 point - describe)
Q14. Why should the dashboard lights (speedometer, radio, etc.) in your car be red? (2 points � description & terminology)
Q15. With the aid of a diagram, illustrate contralaterality in visual processing. (1 point)
Q16. What is Norman�s Pertinence Model? (1 point)
Q17. This graph shows the Johnston & Heinz result. What did they do and what are the theoretical implications of their results? note: X-axis is cost (ms); y-axis number of messages; top line "meaning difference only"; middle line "physically different only", bottom line "both meaning and physical differences". (2 points)
Q18. Where does perception end and cognition begin? (.5 points)
Q19. Draw a picture of the eye, label the important structures
Q20. Draw a picture of the outer, middle, and inner ear, label the important structuresQ21 not covered SPING 2001, mid1
Q21. What is the dual-coding hypothesis?Q22 not covered SPING 2001, mid1
Q22. What do Kosslyn's (and Shepard's) mental imagery studies tell us?
Q23. What is a saccade? how does a saccade differ from a fixation?
Q24. What is the "masking" of a visual stimulus? why would you do that?
Q25. What is the span of apprehension?
Q26. Describe Selfridge's (1959) Pandemonium Model. What does it do? How is it supposed to work?Last Modified: Jan 14, 2015