(BUS 233) Business to Business Marketing Resources
(BUS 131A) Business To Business Marketing Resources
Case Study - A general guide to assist students in their approach to case analysis.
- Graphic Aids for Studying Business to Business Marketing (available soon)
(BUS 134B) IMC Resources
Presentation On Presentations - A general guide to creating presentations.
A general guide to getting started with an Integrated Marketing Communications Project
Fundamentals of an IMC Plan - A guide to assist in the development of an IMC plan.
IMC Graphic Outline - A visual interpretation of the IMC outline.
"Write It Down" - An infographic about taking notes in class.
Presented in Bus131A, Bus139, Bus 230, and other "guest speaker" sessions.Also prepared for ASBBS 20th Annual Conference, Las Vegas, NV 2013.
Honors Program Resources: