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ADV 123 Radio, Television and Digital Media Advertising
Time: TBA
Location: TBA
Description
To provide an understanding of radio, television, cable/satellite and Web-based advertising as an effective part of the marketing mix. We will explore historical, regulatory and business aspects of the broadcast industry which directly relate to advertising, but our primary focus will be on creative and media strategies. Students will work in small groups (agencies) to develop media plans, write and produce radio and television commercial copy, and storyboards.
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