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Louie, Therese A.

Therese A. Louie. "Consumer response to a firm's endorser (dis)association decisions. ." Article. (January 2002).
Therese A. Louie. "When bad things happen to endorsers of good products. ." Article. (January 2001).
Therese A. Louie. "Gender stereotypes and social-desirability effects on charity donation. ." Article. (January 2000).
Therese A. Louie. "I knew we would win: Hindsight bias for favorable and unfavorable team decision outcomes. ." Article. (January 2000).
Therese A. Louie. "Decision makers' hindsight bias after receiving favorable and unfavorable feedback. ." Article. (January 1999).
Therese A. Louie. "How does the congruity of brand names affect evaluations of brand name extensions? ." Article. (January 1994).
Therese A. Louie. "A look at decisions and attitudes of student immigrants and refugees. ." Conference. (January 1993).