Publications & Presentations

Louie, Therese A

Publications & Presentations

  • Therese A. Louie. "Consumer response to a firm's endorser (dis)association decisions." Article. (January 2002).
  • Therese A. Louie. "When bad things happen to endorsers of good products." Article. (January 2001).
  • Therese A. Louie. "Gender stereotypes and social-desirability effects on charity donation." Article. (January 2000).
  • Therese A. Louie. "I knew we would win: Hindsight bias for favorable and unfavorable team decision outcomes." Article. (January 2000).
  • Therese A. Louie. "Decision makers' hindsight bias after receiving favorable and unfavorable feedback." Article. (January 1999).
  • Therese A. Louie. "How does the congruity of brand names affect evaluations of brand name extensions?" Article. (January 1994).
  • Therese A. Louie. "A look at decisions and attitudes of student immigrants and refugees." Conference. (January 1993).