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In addition to an updated logo and new signatures ("lockups") for every college, academic and administrative unit and department, the SJSU Identity Standards and Visual System Guidelines include a color palette, fonts, templates and a collection of graphic assets.

Official University Colors Plus Extended Color Palette

The university's official colors are gold, white and blue. We've also added an extended color palette. Printing inks using PMS (Pantone Matching System) colors, and the process color (CMYK) and online (RGB) equivalents are as follows:

Colleges, Schools and Departments

The primary brand of San José State University is San José State University. All the colleges, departments, etc., make SJSU the great institution that we are, but the university as a whole is the most important aspect of our identity. That's why we designed typographic lockups, or arrangements, for all of SJSU's academic and administrative units. Please don't customize or otherwise rearrange lockups (that's why we call them lockups). Use the horizontal lockup wherever you can. Only use the vertical design when space is limited.

Sample:

Download Instructions

For Web Use

1. Select the "JPG" link for the logo you want to use.
2. Follow instructions specific to your platform (Windows or Mac).

Windows users
Web image: Right click on photo and select "Save Picture As."

Mac users
Click on image and hold down mouse button until menu pops up, then select "Save Image As" or "Download Image."

For Print Use

1. Select the format you want to download (EPS, PDF, WMF). If you are placing a logo in a Microsoft Office file, the WMF version works best.
2. A dialog box will appear to lead you through the download of the selected file.
3. Save the file to your computer.
4. To place a WMF file in a Microsoft Office file, do not copy and paste. Instead, select Insert > Picture > From File and select the WMF file from your unzipped folder.

Download times vary. Expect the process to take a few minutes.

For Web Use

JPG	JPG	JPG
JPG	JPG	JPG
JPG

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For Print Use

Download SJSU color logo (AI, EPS, PDF and WMF)	Download SJSU black & white logo (AI, EPS, PDF and WMF)	Download SJSU one-color logo (AI, EPS, PDF and WMF)
AI EPS PDF WMF	AI EPS PDF WMF	AI EPS PDF WMF
AI EPS PDF WMF

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