Cole Armstrong is a member of the faculty in SJSU’s Department of Kinesiology. Cole’s
research interests include the influence of social media on sport marketing and sport
consumer behavior, how sport organizations participate in and utilize impression management,
and how sport participation and fandom influences individual and group identities.
Armstrong’s work has been published in the Journal of Sport Management and Communication and Sport.
What's a columnist supposed to do? I'm supposed to make you think, make you laugh,
make you mad or make you see an issue in a different way. I also write a weekly baseball
column during the baseball season. I am a native of Northern California and the son
of Mexican immigrants. I've been at The Bee for more than 20 years, and I love Sacramento.
Chris Cardinal has 20 years of experience leading the development of integrated communications
programs for start-ups and established brands, both domestic and global. His passion
is combining consumer insights, creative thinking and technology to tackle complex
business challenges and build strong brands. He joined BSSP in 2003 to run the Leap
Wireless account (now part of AT&T) and to bring together the agency's advertising,
design, strategy and newly acquired digital marketing disciplines.
John DelacruzJohn Delacruz is responsible for the creative track and developing links between industry
and education, as well as developing projects for students both nationally and internationally.
Primarily concerned with experiential learning spaces and their impact on the creative
disciplines (mainly advertising and graphic design), Delacruz champions the use of
technology as a way to enhance and add value to the student experience. He explores
how NextGen technologies can open a window to the world outside of California for
Dennis Goedegebuure oversees the creation of social content, content amplification
and all SEO efforts for the Fanatics network of partner sites. Prior to Fanatics,
Goedegebuure spent 10+ years in various SEO positions at Airbnb, where he won multiple
international awards for marketing campaigns, including a Webby Award and a U.S. Search
Award, and eBay. He started his career with eBay in the Netherlands, working on the
local eBay site and Marktplaats.nl, the local classified site from eBay and the country’s
Diane Guerrazzi Dianne Guerrazzi has 30 years of experience of reporting, anchoring and producing
TV news, as well as a regional Emmy for her work at KTVU-TV. Her focus is journalism
higher education with an emphasis on multimedia and international reporting. She is
currently collaborating on a ten-nation survey of how people around the world define
news. Guerrazzi served as principal investigator and director of two $1 million journalism
partnerships between SJSU and Afghan universities.
A native of San Jose, Lee Hammer, ’80 Radio-TV Broadcasting, dedicated his career
to bringing sports news to the world of radio. He spent his early professional years
with various Bay Area stations, including KSJS, KXRX, KSFO, KCBS and KNBR. Currently
the program director at KTCT, Hammer has used his sports radio expertise to produce
and engineer for Stanford football, Stanford basketball, Oakland Raiders, San Francisco
49ers and San Francisco Giants.
Naveen Jain is the chief marketing officer and co-founder of the Immunity Project,
a Y Combinator-backed, nonprofit initiative dedicated to developing an HIV vaccine
and distributing it worldwide for free. To finance in vitro experiments with human
blood, Jain spearheaded a crowdfunding campaign that raised $462,000 in less than
three weeks—one of the largest crowdfunding campaigns for a biotech project in history.
Prior to Immunity Project, Jain founded Sparkart, an award-winning technology, creative
and investment firm.
Lenny Karpel loves to apply his knowledge of culture, consumer psychology and marketing
best practices to develop work that works. He has a history of working on passion
brands such as EA Sports, Xbox, MINI, DraftKings and others that have given him the
opportunity to engage with a range of communities. He applies his 10+ years of experience
to help brands understand how to shape their story and turn their consumers into advocates.
Chris Kelly An entrepreneur, attorney and activist, Chris Kelly served as Facebook’s chief privacy
officer, first general counsel and head of global public policy. As an early leader
at Facebook, he helped shape it into one of the most successful businesses in history.
Since his departure from Facebook and 2010 run for attorney general of California,
he has become a prominent investor in award-winning independent films, restaurants
and technology start-ups.
Brad Mangin Based in the San Francisco Bay Area, Brad Mangin, ’88 Photojournalism, regularly shoots
assignments for Sports Illustrated and Major League Baseball Photos. His work experience has ranged from being a staff
photographer at the Contra Costa Times to working for legendary sports photographer Neil Leifer at The National Sports Daily. Mangin has nine Sports Illustrated covers to his credit and has photographed the last sixteen World Series for Major
Celebrating his 26th season with the Athletics organization, Ken Pries oversees all
of the A’s television and radio matters, in addition to the club’s community relations,
public relations and A’s productions departments. Prior to joining the A’s organization
in 1991, Pries worked with KSFO radio. At KNBR radio, he worked on the station’s broadcasts
of San Francisco Giants baseball games, along with University of San Francisco and
Golden State Warrior basketball games.
Mark Purdy has been a sports columnist at the San Jose Mercury News since 1984. The Wall Street Journal honored him for writing one of America’s top 10 sports columns. He has been a contributing
columnist to the Sporting News and has made broadcast appearances on ABC’s Nightline
and ESPN “Outside the Lines.” He has covered more than 25 Super Bowls and many other
high-profile sports events.
December 9, 2015
SportsTech Symposium: How technology is changing the game of football