Advancing Latino/a Achievement and Success (ALAS)

 Nurturing a College-Going Culture

The primary purpose of the Advancing Latino/a Achievement and Success (ALAS) Conference is to promote the expansion of a college going culture among Latino youth living in Santa Clara County. By inviting 5th through 10th grade students and families to consider college as a pathway, our hope is to increase interest in college, and by extension, student success once students arrive on campus. We understand that for many, the idea of going to college is a family decision. As such, this day is an experience for students and parents alike. ALAS is an educational alliance uniting SJSU, el Consulado General de México en San José, the Hispanic Foundation of Silicon Valley (HFSV), and the Santa Clara County Superintendents Association.

Spreading Information in a Biennial Conference

Every other year, ALAS organizes a conference highlighting programs and strategies that prepare and motivate our students and their families to overcome any barriers to their dreams of going to college. 

This year the keynote speaker is Lieutenant Colonel (Retired) Consuelo Castillo Kickbusch, who became the highest ranked Latina in the Combat Support Field of the U.S. Army. Kickbusch is a renowned, charismatic, passionate and influential speaker with a mission to empower the next generation of leaders. Born and raised along the border in a small barrio in Laredo, Texas, Kickbusch is all too familiar with the challenges of poverty, discrimination and illiteracy. Although she grew up without material wealth, Kickbusch was taught by her immigrant parents that she was rich in culture, tradition, values and faith.

Read the SJSU Blog to learn about the schedule of the day and how SJSU is helping Latinos plan for College. To learn more about the wealth of information made available to students during the 2014 conference, examine the ALAS Program.

The video below features scenes from the Third Biennial ALAS Conference held in February 2012.



For information or questions, please contact Fernanda P. Karp, 408-924-1162. If you want to volunteer during the event, please fill out the Call for Volunteers form.

Thank you to our promoters in the community. See our most recent interview here.