BSBA Program Learning Goals

BSBA Program Learning Goals

The BSBA Program Learning Goals were streamlined from seven to six in response to the 2011 AACSB Peer Review Team’s recommendation. The revised goals were developed based on input and feedback from faculty, particularly the members of the Undergraduate Curriculum Enhancement Project (UCEP), Core Course Community (CCC), Undergraduate Curriculum Committee (UGCC), and Accreditation Steering Committee. They were approved by the College of Business faculty in Spring 2012.

Goal One: Business Knowledge

Understand basic business principles and demonstrate discipline-specific competencies as applied to local and global environments.

Goal Two: Communication

Communicate ideas clearly, logically, and persuasively in oral and written format, using technology appropriately.

Goal Three: Ethical Awareness

Recognize, analyze, and articulate solutions to ethical issues that arise in business.

Goal Four: Leadership, Teams and Diversity

Comprehend the challenges and opportunities of leading and working in diverse teams and environments.

Goal Five: Critical Thinking

Comprehend, analyze, and critically evaluate complex and unstructured qualitative and quantitative business problems, using appropriate tools and technology.

Goal Six: Innovation

Recognize, analyze, and articulate strategies for promoting creativity and innovation.