Using SJSU's Name and Identity

Thank you for your interest in telling SJSU’s story! SJSU Strategic Communications and Marketing has developed guidelines to help us all promote appropriate use of the San José State University name and identity. These guidelines also ensure that the university's identity is appropriately and consistently represented wherever it appears.

Download SJSU Brand Style Guide [pdf]


Any person, business or organization desiring to use the San José State name, verbiage or identity elements (identity marks, photos, video, proprietary SJSU Spartan typeface, etc.)—as outlined in SJSU Brand Style Guide [pdf]—on any product, including premiums, promotions and advertising, is expected to contact Strategic Communications and Marketing for approval.

NOTE: For licensing requests related to Athletics branding, please contact Assistant Athletics Director for Marketing, Licensing & Multimedia Services Ryan O'Rorke.

Download University Marks

Request Permission to Use the SJSU Identity

We do our best to review requests quickly. Please note that this approval process can take up to two weeks. Following these steps will help the process go as quickly and smoothly as possible:

SJSU Colleagues:

  1. Review SJSU Brand Style Guide [pdf] before moving to design. Want help? Visit one of the team’s marketing communications open labs for guidance and/or feedback on your idea and preliminary design concept.

  2. Let us know about your project as soon as you know about it—before placing an order with a vendor. Sharing this information, especially by attending one of our open labs, will help us understand your needs and timeline in advance, and will help to minimize potential delays in securing approval.

  3. Send questions to


  1. Review SJSU Brand Style Guide [pdf] and ensure that the design you're sending for approval complies. 

  2. Send official approval requests, including design files, to

A Note for Student Organizations

The marketing communications team is working on guidelines, resources and a possible workshop series for SJSU’s student clubs and organizations. We look forward to working with you to share your organization’s story!