SJSU Identity

San Jose State's identity is revealed through the stories of Spartans studying, teaching, researching, living and working here in Silicon Valley and around the globe.

There are themes that connect the stories of San Jose State’s people, the source of the university’s “power.” These themes, along with the totality of the words, imagery and identity marks we use to express who we are and what we do, are what distinguish SJSU from other universities. 

Think about all of the ways you communicate with current and future students, faculty and staff members, alumni, donors and university partners. Now, think about every college, department, program and other campus unit doing exactly the same. How would you perceive the university if all of those communications used different messages, different colors and different logos?

To enhance SJSU’s reputation and make the most of our communications across all platforms—print, web, video and social media—we must speak with one voice.

SJSU Power Source: A Multi-Platform Communication Guide will help you share your stories with your audiences—wherever they are. 

Comments, Questions and Feedback

Thank you for collaborating with us! While having strong, integrated communications is a strategic university goal, crafting this guide has been a collaborative, grassroots effort. The continued input of every member of our campus community will be critical as we expand and update SJSU's guidelines in the future.

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