SJSU Power Source: A Multi-Platform Communication Guide

The San Jose State story begins with people. You don’t have to look far for examples of inspirational students, faculty members and alumni: a math student who is a punk DJ at KSJS; a faculty member who chases wildfires; an alumnus who uses art as a platform for advocacy. 

SJSU Power Source: A Multi-Platform Communication Guide explains how to strengthen San Jose State's identity by telling the stories of SJSU's people, the source of the university's "power." It also outlines the words, imagery and university marks we use to express who we are and what we do—and what distinguishes SJSU from other universities.

Focusing on the stories of people expands the meaning of “powering Silicon Valley.” Much more than a tagline, “powering Silicon Valley” is a story of grit, smarts and hard work. It is a story of individual and collective resilience and strength that has often gone unrecognized. By telling our stories in a consistent way, we will help all Spartans take pride in their accomplishments, as well as how they achieved them. Most importantly, we will illustrate how each Spartan is an extraordinary part of an extraordinary whole.

Your story is SJSU’s story. Tell it.


Your Power (Re)source [3]

How We Tell Our Story [4]

History of “Power” [5]

Anthem: What Makes Us Spartans? [6]

Speak with One Voice [7]

SJSU Editorial Style [8]

Key Themes [9]

Key Messages [10]

Are You Communicating Effectively? [11]

Visual Style [12]

Images, Photos and Videos [13]

University Colors [16]

SJSU Spartan Typeface [18]

University Marks [23]

Primary Logo [24]

University Wordmark with Tagline [25]

Identifying Elements [26]

University Wordmark

SJSU Monogram

University Seal

Spartan Spirit Mark

Spartan Spirit Mark [30]

Spartan Spirit Icon and Favicon [33]

Social Media Avatars and Covers [34]

Lockups for Campus Units [36]

Tools and Templates [38]

Flyer [39]

Poster [40]

Web Page (in OU Campus) [41]

Directional Signage [42]

Fact Sheet [43]

Certificates [44]

Tri-Fold Brochure [45]

PowerPoint [46]

Business Letter/Electronic Letterhead [47]

Business Stationery [48]

Business Cards [49]

Letterhead [50]

Envelopes [51]

Labels and Memo Pads [52]

Connect and Collaborate [53]

Download SJSU Power Source: A Multi-Platform Communication Guide

December 2018 Edition [pdf]

37 MB