A logo is not a brand. A brand is not a logo.

SJSU does not have a single “logo.” We now use a series of marks. (Remember: We’re no longer using “the bricks.”)

Our new university marks support our brand (aka the story of San Jose State’s people). If this is news to you, please read How to Tell Your Story and review SJSU Power Source: A Multi-Platform Communication Guide.

Using these university marks across all platforms—in printed materials, on websites, blogs, social media channels and in SJSU videos—helps to deepen recognition of San Jose State among our audiences and visually connects the many ways we tell the stories of Spartans.

NOTE: If you just want to swap out the "bricks," please use the new primary mark, which is SJSU's main identifier.

Campus unit lockups

While campus units may have their own lockups, the best way to distinguish your department or program is with people-focused storytelling. SJSU Power Source: A Multi-Platform Communication Guide will help you support your storytelling with your lockup or the university's primary mark.

Download your campus unit lockup.

Primary Logo

Download Primary Mark

Zip file

University Wordmark

Download Wordmark

Zip file

SJSU Monogram

Download Monogram

Zip file

Spartan Spirit Mark

 

Download Spartan Spirit Mark

Zip file contains one color and two color variations.

As of September 2018, SJSU has “one Spartan, one spirit.” The university has merged the university spirit mark and the Athletics Spartan helmet, creating a stronger, more unified presence in our community.

NOTE: If you have created materials with either the spirit mark or Athletics Spartan helmet, please use the new Spartan spirit mark as you order and transition to new materials.

University Wordmark with Tagline